U.S. Home Entertainment Market Topped $25 Billion in 2019, With 63% Coming From Streaming

Consumer spending on home entertainment rose 8.4% to a record $25.2 billion in 2019, spurred by the at-home sector’s biggest growth engine — digital, according to DEG: The Digital Entertainment Group. Subscription streaming, digital movie sales and digital movie rentals over the internet all generated significantly more money than they did in 2018, DEG says. The trade association estimates consumers spent $15.9 billion on subscription streaming, which now accounts for 63% of the entire home entertainment market. That’s a 23.7% spike from 2018. Digital movie sales, commonly known as electronic sell-through, or EST, were up 5.1% to nearly $2.6 billion – while digital movie rentals, through internet services like FandangoNow, Redbox On Demand, Vudu and Google Play, were up 9%. This reflects “consumers’ continued engagement with VOD, increasingly through internet services,” DEG says.