Viacom has plans for more direct-to-consumer streaming products

Viacom’s direct-to-consumer streaming product efforts are often overshadowed by those of Disney and WarnerMedia. Nevertheless, the company has plans to expand.Viacom’s current slate of direct-to-consumer streaming products includes Noggin and Comedy Central Now, both of which are also distributed through aggregated video service hubs like Amazon Channels and Roku. Viacom CEO Bob Bakish said during a UBS investor conference that his company also has plans to launch DTC products specializing in African-American-, Spanish language- and reality-focused programming.“Those aren’t too hard to figure out when you think about what our IP library looks like, and most of those are going to be very heavy library products,” Bakish said.His comments imply that Viacom might be planning a BET direct-to-consumer product and other services leaning on Viacom’s reality and Spanish-language library content.