Video Game Companies Search for Marketing Alternatives After E3 Shutters

Following the coronavirus outbreak and cancellation of the Electronic Entertainment Expo (E3), which would have taken place June 9-11 in Los Angeles, video game companies — from mid-level to major studios — are dealing with the repercussions.  While some are exploring alternative options for game exhibition and to share news, others are launching digital events to celebrate the game industry in this uncertain time. Los Angeles-based video game business engine Xsolla, which offers tools and services for creators, tells The Hollywood Reporter: "We completely understand the need for caution and the cancellation of E3, but of course we were disappointed. Since the show is one of the largest in our industry and it is in our backyard, it is always easier to fully staff and do more business there."