Viewers using average of 2.75 video services, up 26% since 2017, TiVo says
fiercevideo | January 22, 2019
TiVo today released its revamped Video Trends Report, which is now a biannual presentation, and it’s highlighted by an increase in the average number of video services used by viewers.The survey covers more than 4,000 viewers in the U.S. and Canada and found that the average number of video services used rose to 2.75, up 26% from 2.18 in 2017. TiVo defines video services as pay TV, OTT, SVOD, linear TV and premium online video — both paid and free.That average would likely be higher if not for the more than 30% of respondents who said they don’t currently or never have used any major monthly OTT/SVOD service.TiVo broke out percentages for some of the top user-generated channel bundles and many of the most popular included a pay-TV service and Netflix while more sporadically peppering in services including Amazon Prime Video, Facebook, YouTube and Hulu.