Vimeo Debuts a Live and On-Demand OTT Subscription App Solution

The video sharing site with an arty side is all businesses at NAB, announcing an OTT subscription service solution, an eCDN, a compact encoder, and Studio 5 beta software for Windows and Mac.For those looking to offer their own over-the-top (OTT) subscription video service, Vimeo debuts a way to create custom apps that stream both live and on-demand content. The solution's SDKs and API developer tools let content creators customize the apps to their liking. Customers are able to set their own price and create a free trial period of anywhere from 3 to 30 days (with Vimeo collecting credit card information upfront to maximize conversions). Customers can put teaser content in front of a paywall, plus offer promos and coupons.