Vinco Ventures and ZASH Global Media and Entertainment have Completed the Acquisition of Lomotif through Their Joint Venture, ZVV Media Partner

Vinco Ventures, Inc., a leader in selective acquisitions that utilize new market opportunities through the B.I.G. Strategy: Buy. Innovate. Grow. is pleased to announce the completion of the acquisition of Lomotif Private Limited, which owns the Lomotif short-form video platform, through their joint venture entity Z.V.V. Media. With this acquisition, Z.V.V. Media, a subsidiary of Vinco Ventures Inc., becomes one of the market's most powerful global short-form media companies.

Vinco Ventures and Z.V.V. Media's offering is enhanced by the acquisition of Lomotif, which adds a short-form video component to the company's entire ecosystem as it continues to grow as a global content-centric technology firm.

Lomotif has been one of the fastest-growing video-sharing social networking platforms in its category over the past three years, with over 225 million Lomotif app installs in over 200 countries and 300+ languages. According to third-party tracking services, over 300 million videos are viewed on the platform every month. In addition, over 10 billion atomic clips (User Generated Content (U.G.C.)) have been used to create over 750 million videos since the platform's inception.

The company's global expansion is now ongoing in India, the world's second-biggest market and a nation where rival TikTok is banned. With over 350 million social media users in India today, and over 450 million anticipated by 2023, Lomotif's drive into India is a major focus.

Lomotif has grown its average monthly community by more than 400% across Asia, Europe, and South America over this time period. The platform's dominating worldwide user traction and reach show enormous untapped value and the future development of Lomotif.

Lomotif is also impacting the music industry, having recently collaborated with LiveXLive for the global live streaming distribution of Music Lives 2021, which had over 37 million views on the Lomotif platform alone.

About Lomotif
Lomotif is the leading social networking platform for video sharing that is democratizing video production. Lomotif, co-founded in 2014 by video fan Paul Yang, has been awarded three technology patents that are particularly focused on enabling creators to share and watch short videos through remix and collaboration easily. Yang's audacious goal is to create the world's biggest video vocabulary to speed up the world's shift to video-first expression. Lomotif is a downloadable app for hip hop, rap, and urban culture in the United States and Latin America available in the Apple and Google stores. In addition, Lomotif is one of five Snapchat partners chosen for a bi-directional integration for sharing stories across the two platforms.

About ZASH Global Media and Entertainment Corporation
ZASH Global Media and Entertainment Corporation is a growing network of synergistic companies collaborating to disrupt the media and entertainment industry.

About Vinco Ventures, Inc.
Vinco Ventures, Inc. is an acquisitions company specializing in digital media and content technologies. Vinco's B.I.G. (Buy. Innovate. Grow.) strategy is to look for acquisition opportunities that have the potential to grow and "BE BIG."