Vizio Integrates Pluto TV With New Ad-Supported WatchFree Service

Vizio is adding a new way to watch free, ad-supported TV programming to its TV sets: The company launched a new service dubbed WatchFree Wednesday that promises access to 100 channels, including programming from NBC / MSNBC, Fox Sports, MST3K and The Surf Channel.WatchFree is powered by Pluto TV, an ad-supported streaming service that has been making this kind of programming available on a variety of platforms for some time. Programming supplied by Pluto will also include ad-supported movie channels, and the startup is looking to launch Ramsay’s Kitchen Nightmares and Unsolved Mysteries pop-up channels in the near future.