VR World Lets Users Enjoy Digital Assets in an Immersive Way

cointelegraph | February 18, 2020

Somnium Space describes its platform as a “persistent VR world,” meaning players are always in the same server together at any given point in time. The team behind it says its “unique server architecture” ensures that loading screens are never encountered as users explore the metaverse. According to developers, many multiplayer games in this space lack richness and depth due to the fact that players are often divided into sub-servers or mirrored rooms, meaning they cannot interact with one another in real time. By contrast, Somnium Space delivers what it describes as a “Ready Player One” style experience. To understand exactly how this makes a difference, the platform compares this to standing on top of the highest mountain within its VR world and being able to see hundreds or thousands of fellow gamers “a few kilometers away, rushing around and exploring the world beneath you all in real time, all in VR mode.”

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BUSINESS

Unity Announces New Partnership with Insomniac Events

Unity | March 14, 2022

Unity (NYSE: U), the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, has announced a new partnership with the world’s leading live music experience creator, Insomniac Events. With nearly 30 years of creating experiences based on community, self-expression and wonder, the Insomniac Events team has partnered with Unity to bring a brand new, persistent metaverse world to its fans community where they can gather and engage virtually for live music performances regardless of location.This partnership will define a new standard of live entertainment by delivering the next evolution of the Insomniac experience in 2022, where everyone is immersed in non-stop music and play, and empowered to connect through self-expression, as dance culture expands from the physical world into the virtual world. With the vision and creativity of the world’s leading live events company and Unity’s groundbreaking technology, the Insomniac community can expect a powerfully interactive and engaging experience as both companies are set to create the next generation of live entertainment. “Partnering with Insomniac Events is a fantastic opportunity for us here at Unity, Pasquale and his team are revolutionary and always looking to expand their vision and bring extra value to their community. This partnership is the beginning of a long relationship that we believe will usher in a new level of interactive and immersive experiences within the world of live entertainment.” -Peter Moore, Senior VP and General Manager, Sports & Live Entertainment, Unity. It is an honor to be partnered with an incredible company like Unity on this new journey. Our vision is to create a social experience in which everyone is a Headliner - where stories and music unite us in discovery, love and a true sense of belonging,” said Pasquale Rotella, Founder and CEO, Insomniac Events. “Unity is helping us create a world’s first experience for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music. Join Peter Moore, along with a special video message from Pasquale Rotella, at SXSW on March 13, 2022, where they will go into more detail about the partnership and what it means for Insomniac and the Live Entertainment industry. Insomniac is the benchmark for Music Festivals, Culture and Community where it’s about the show, the music, and the belonging. Being with friends or meeting new ones, live music experiences and freedom of expression are at the heart of Insomniac. By partnering with Unity, the Insomniac team looks forward to bringing even more content & experiences to its community as well as increased access to artists, social opportunities, and so much more. Anywhere, Anytime, 24/7 entertainment, where all are welcome. Unity is the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects and automotive designers to filmmakers and more, use Unity to make their imaginations come to life. The Unity platform provides a comprehensive set of software solutions to create and fully operate real-time 2D and 3D content for multiple platforms, including mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The content built on the Unity platform offers users a fundamentally more engaging and immersive experience than traditional static content, regardless of industry or purpose. To find out more please visit https://create.unity.com/sports-live-entertainment. About Unity Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021. For more information, please visit www.unity.com. About Insomniac Events Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.Founded nearly 30 years ago, Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days.The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation.

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BUSINESS

Connect Partnership Group Acquires Chicago-Based HARLON to Expand Sports, Music and Immersive Entertainment Offerings Nationwide

HARLON | June 24, 2022

Connect Partnership Group, a Dallas-based sports and entertainment agency, announced the strategic acquisition of HARLON, a full-service sponsorship sales agency that specializes in representing rights holders across sports, music, and entertainment. The acquisition will expand Connect’s growing portfolio of property sales clients, including the addition of immersive entertainment experiences to the company’s suite of offerings.The announcement comes on the heels of the XFL selecting Connect as its sponsorship sales agency to enhance and execute the League's corporate partnership strategy. As part of the acquisition, HARLON founder and industry veteran Scott Howard will join Connect as Executive Vice President of Property Sales out of the company’s Chicago office, bringing along HARLON’s exciting portfolio of immersive entertainment and music clients. For years I’ve admired the impressive work the Connect Partnership Group team has done, and I could not be more excited to step in and be a part of the company during an incredible period of growth,” Howard said. “I look forward to working alongside the Connect team and growing our business to provide the very best services for our clients. HARLON has been one of the Midwest’s most-respected emerging sales and marketing agencies, trusted by properties such as the Mempho Music Festival and Lighthouse Immersive, the powerhouse that created the Immersive Van Gogh Exhibit. To date, the attraction has sold more than 5 million tickets across 20 markets in North America in less than two years and is one of Ticketmaster’s best-selling exhibitions in history. Connect Adds Sales Veterans In addition to the acquisition, Connect announced the addition of three new members to the sales and consulting teams, all with extensive partnership sales and consulting experience with some of the country’s leading sports and real estate properties. Kristin Harwood joins Connect as Senior Director of Sales in Connect's Property Sales Division. Harwood spent more than five years managing partnership sales with the Seattle Mariners organization before assuming corporate partnership roles with the Dallas Stars, the XFL’s Dallas Renegades and Premier Partnerships. Joining Harwood as Senior Director of Sales in Connect’s Property Sales Division is Matt Castellan, who will be headquartered in New York and will focus on Connect’s representation of Hudson Yards’ sponsorship rights. Castellan most recently oversaw sponsorship sales for the Bryant Park Corporation and 34th Street Partnership in New York City, and has extensive marketing and sales experience from past roles with Stanton & Company, Citi Bike, the 2016 Chicago Olympic City Bid and the 2012 NYC Olympic City Bid. Price Johnson, who spent the last six years leading Topgolf’s Global Partnerships sales team, is joining Connect’s Consulting Division as a Special Projects Consultant to assist with its rapid national growth. Mr. Johnson brings over 25 years of combined sales, marketing and operational experience to Connect, including nearly 10 years in the software and communications industries, which aligns well with the Consulting Division’s growing roster of industry-leading technology companies. “The past year has been one of incredible momentum for Connect, our team and our clients, and by adding HARLON and a powerhouse of experienced sales members to our team will only accelerate our ongoing scaling efforts, help secure more key wins for clients, and further position Connect as a leader in the sports and entertainment industry,Connect is now bigger and more established than we ever have been, and we’re just getting started.” -Connect co-founder Danielle Shuff. Last Fall, Connect rebranded to reflect its rapid growth in areas beyond its formidable Partnership Sales and Strategy division, most notably its Consulting division, which has secured a unique niche in the industry by providing an outsourced business development team to companies that desire to sell their product or solution to large public venues. To support the continued growth - with Connect expecting year-over-year revenue to double as it readies more client announcements and client transactions in the second half of the year - the company is actively hiring sales professionals and account managers, with immediate openings in Los Angeles. Since it was founded in 2015, Connect has been trusted by some of the most prestigious companies in the world, including the Dallas Stars, LA Chargers, Chicago Cubs, XFL, Related Companies, Circuit of The Americas, VIRGIN FEST, IBM, Nokia, American Tower, and CommScope, amongst others. For more information about Connect Partnership Group or to contact directly, visit ConnectWins.com. About Connect Partnership Group Connect Partnership Group is a strategic sales and consultancy agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports and entertainment, while also providing an outsourced business development team to companies that sell products and services to the industry. Based in Dallas, Tex., Connect capitalizes on a combined 120 years of sports business experience selling and activating sponsorships, operating events, consulting on behalf of Fortune 500 companies, and creating strategic and mutually beneficial partnership opportunities for properties and brands around the world.

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APPLICATIONS

Pocketful of Quarters Officially Launches with First and Only Compliant and Interoperable Video Game Currency for the Metaverse

POQ.gg | February 22, 2022

Leading blockchain gaming project, Pocketful of Quarters (POQ), officially launched today following two years in stealth mode, and announced a strategic partnership with Klaytn, Kakao's global public blockchain project. POQ will be a part of Klaytn's $500M Growth Fund, which will accelerate the adoption of its universal gaming token, Quarters, and the Klaytn platform. Quarters is the first and only compliant and interoperable game token on the blockchain and is accessible across more than 100 games and platforms. This partnership will enable a connected metaverse, empower players to move seamlessly between virtual worlds, all while providing a new digital currency that unleashes gameplay. Players want the metaverse to be fun, safe and interoperable, but today's video games are fragmented, with millions of incompatible virtual currencies and experiences, Our partnership with Klaytn will help accelerate our ambitious plans to create the interoperable game token for the metaverse." Michael Weiksner, co-founder and CEO of POQ. Klatyn, backed by Kakao, is the largest public blockchain that is dedicated to working with the best gaming publishers in Asia and around the world, bringing fast, affordable and high throughput transactions. As Klaytn's first acceleration partner in the United States, POQ will help support adoption with grants for developers and other owners of video games through Klaytn's $500M Growth Fund. Our video game partners tell us that they want a blockchain toolkit that is compliant and makes sense to implement, With its historic SEC no action letter and simple API, POQ is our integration partner to bring video games and the metaverse to the Klaytn blockchain." David Shin, Head of Global Adoption at Klatyn. Quarters is a game-agnostic, digital utility token designed for the sole purpose of gameplay that empowers players with the freedom and agility to move from one game to another. The cross-platform currency also offers greater flexibility to developers over how they build, distribute, monetize and cross-market games, ultimately empowering them to create rich, new multiplayer experiences without losing creative and economic control to publishers. Additionally, POQ offers Q2 tokens, unique governance and burn tokens that allow investors to participate in revenue through the sale of Quarters. Q2 tokens give players, influencers, developers and investors the ability to help govern the new Quarters multiverse. About Pocketful of Quarters Pocketful of Quarters (POQ) is taking back video games for players with its Quarters, a game and platform agnostic digital currency that enables players to seamlessly move tokens and assets between games and utilize them across hundreds of gaming titles and genres. Quarters is the first-ever token to receive an SEC no-action letter for a blockchain token, making them both safe and compliant. Additionally, with POQ's patented Zero-click transfer technology, players can earn and spend blockchain and crypto tokens just by taking actions within games. Backed by an all-star team of advisors like Michelle Phan (Co-Founder of Ipsy) and Chris Cross (Formerly of Blizzard Entertainment, THQ, EA, and DreamWorks Interactive), Pocketful of Quarters aims to empower players with choice and transform the way they play with a universal currency across all games.

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TECHNOLOGIES

Kontron Announces the Opening of Its New In-Flight Entertainment and Connectivity Product Service Center in Europe

Kontron | June 17, 2022

Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT), and Inflight Entertainment and Connectivity (IFE&C) solutions, announced its latest IFE&C product service center has officially been opened. The Part 145 certified European Repair Centre, located in Ismaning, Germany, at the Kontron Europe headquarters, will offer repair, modifications and updates for Kontron’s In-Flight Entertainment range of avionics products within its dedicated 100 m² repair area. Initially, repair support will be offered on the range of Kontron Server products, Wireless Access Points (CWAPs) and Removable SSD; additional IFEC products, including the MODMAN product family, will be supported over time. “It became increasingly obvious with our global business that having multiple certified repair centers across the globe, would allow our customers to choose how to manage their own programs. This new European facility is the first step in this process and we will make further announcements regarding additional regional repair centers in due course. When service is requested it’s important that downtime is reduced to the absolute minimum and that fast turnaround times with traceability and quality are available. I’m very excited that this new facility is fully operational and ready to help our customers.” -Jon Moseley, Kontron’s VP Business Development The facility with dedicated trained and certified support staff will be a critical part of the support Kontron plans for its IFE&C business. Under the management of Christian Tanner, a 14-year Kontron veteran, the repair facility demonstrates Kontron’s commitment to the IFE&C business and the European region. Kontron is a global leader in IoT/Embedded Computing Technology (ECT). As part of the S&T technology group, Kontron offers individual solutions in the areas of Internet of Things (IoT) and Industry 4.0 through a combined portfolio of hardware, software and services. With its standard and customized products based on highly reliable state-of-the-art technologies, Kontron provides secure and innovative applications for a wide variety of industries. As a result, customers benefit from accelerated time-to-market, lower total cost of ownership, extended product lifecycles and the best fully integrated applications. For more information, please visit: www.kontron.com All rights reserved. Kontron is a trademark or registered trademark of Kontron Europe GmbH. All other brand or product names are trademarks or registered trademarks or copyrights by their respective owners and are recognized. All data is for information purposes only and not guaranteed for legal purposes. Subject to change without notice. Information in this press release has been carefully checked and is believed to be accurate; however, no responsibility is assumed for inaccuracies.

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kohn expounds on some of the areas opportunity in entertainment marketing, as well things marketers should consider when anyone who has a product or service to sell needs know about and one options businesses have for promoting themselves is 28 feb 2011 use any strategies tactics marketer's tool kit order create interest an oriented event, product, 17 sep marketing products, services, films shows involves employment different concepts from understand sports you need good grasp basic principles general.

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