Warner Music Group Acquires UPROXX

Warner Music Group has acquired the web entity UPROXX, the 10-year-old online hub and video production house aimed at youth that boasts a reach of 40 million people across social media, YouTube and beyond.UPROXX CEO and Chief Creative Benjamin Blank and co-founder and Publisher Jarret Myer will stay on, according to a release announcing the acquisition, and UPROXX will remain a “stand-alone” entity with “journalistic and creative independence.”Said Blank: “Over the past years, we’ve won the trust of our audience, along with numerous industry accolades, because of our understanding of culture, entertainment, and marketing – an approach that’s rooted in authenticity and transparency. With Warner Music Group, we just doubled down on that formula and are now able to deliver more to our audience and partners with even more access and at much bigger scale.”