Whip Media, the world's premier corporate software platform and data supplier for the world's major entertainment companies, announced the commercial launch of the Whip Media Exchange. It is the first-of-its-kind worldwide licensing and research platform for film and television content. Whip Media will be showcasing the Exchange at MIPTV from April 4-6.
The Whip Media Exchange is the only worldwide platform that accurately forecasts demand for hundreds of thousands of film and television titles while allowing buyers and sellers to distribute and acquire content licenses in real time. It's revolutionizing the licensing and programming processes, allowing media businesses to meet the growing demand for interesting content from their customers.
Lionsgate, Pluto TV, Globo, TelevisaUnivision's ViX, AMC Networks International Latin America, Vodafone Hungary, Tastemade, and Keshet International are some of the top global buyers and sellers on the Whip Media Exchange.
"Streaming is drastically changing the way entertainment companies buy and sell content and will further evolve as more platforms expand globally and the demand for local and international content increases,The rapid adoption of the Whip Media Exchange by some of the largest global media companies speaks to the demand for next-generation data and licensing solutions that solve for the challenges faced by buyers and sellers, helping them make the right acquisition and distribution decisions for their audiences."
-Richard Rosenblatt, co-founder and CEO of Whip Media.
The Whip Media Exchange brings a comprehensive set of consumer insights and predictive analytics into the licensing decision-making process on a global scale to accelerate deal making and drive revenue,said Sherry Brennan, GM and EVP of the Whip Media Exchange. "It's the industry's first content recommendation engine for buyers and sellers created to meet the needs of a constantly changing marketplace. We bring executives new insights, consistent evaluation tools, and easy access to partners through a single platform.