YouTube Gaming app is dead, but its features survive on YouTube proper

YouTube is creating a new Gaming destination. The video site serves game-related content to more than 200 million people each day, according to YouTube. So the company is aiming to improve their experience within YouTube.com. This means it is ending the YouTube Gaming app. It will retire that separate, dedicated download in 2019.While the app is going away, the core of that experience is going to live on at YouTube.com/Gaming. This revamped take on the gaming channel will highlight content that YouTube thinks you’ll like. It also spotlights the top active livestreamers. Like Twitch, it even has carousel at the top to show who is online. YouTube has struggled to balance its massive gaming audience that watches more than 50 billion hours of content each week with the desires of advertisers. Game-related videos are often the target of “demonetization,” which strips ads and revenue from a video for featuring a nebulous idea of violent or vulgar content.“We’re always working to make the gaming experience on YouTube better,” YouTube product director Christina Chen wrote in a blog post. “Over the past few years, we’ve focused on building tools and experiences that the gaming community has been asking for. That’s why in 2015, we launched YouTube Gaming.”