YouTube TV Lands NBA Finals Sponsorship, Building on Sports-Marketing Strategy
Google’s YouTube is boxing out over-the-top TV rivals with yet another promotional sports pact: YouTube TV will be the first-ever presenting sponsor for the NBA Finals.Under the multiyear deal with the National Basketball League, YouTube TV also will be the presenting partner of finals for the Women’s National Basketball Association (WNBA) and the NBA G League, the NBA’s official minor league. The parties aren’t disclosing the length of the deal but it runs through at least 2019.