Does big data hurt or help entertainment marketing?

Abby Thomas, head of entertainment and auto for Tremor Video speaks to iMedia about how the entertainment marketing industry is tackling big data and what modern approaches are really working to effectively move people and excite them with content.

Spotlight

Roadside Attractions

Since its founding in 2003, ROADSIDE ATTRACTIONS films have grossed over $300M and garnered nineteen Academy Award® nominations. Roadside Attractions released the #1 independent film of 2018, the faith-based I Can Only Imagine, which grossed $83.5M. The company has released such critical and commercial hits as Manchester by the Sea, Ben is Back, Beatriz at Dinner, Whitney, Stronger, Love & Friendship, Hello My Name is Doris, Mr. Holmes, Love & Mercy, A Most Wanted Man, Dear White People.

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Spotlight

Roadside Attractions

Since its founding in 2003, ROADSIDE ATTRACTIONS films have grossed over $300M and garnered nineteen Academy Award® nominations. Roadside Attractions released the #1 independent film of 2018, the faith-based I Can Only Imagine, which grossed $83.5M. The company has released such critical and commercial hits as Manchester by the Sea, Ben is Back, Beatriz at Dinner, Whitney, Stronger, Love & Friendship, Hello My Name is Doris, Mr. Holmes, Love & Mercy, A Most Wanted Man, Dear White People.

Events