Entertainment Business Master's Program

Program director Ron Cook explains what students can expect from Full Sail University's Entertainment Business master's degree program. In addition to advanced business principles, this program helps prepare students for the specific concerns of the dynamic entertainment industry, with courses that cover topics like product and artist management, entertainment media publishing, and curriculum that concludes in a final project requiring students to come up with a working business plan.

Spotlight

Young Hollywood

In addition to financing, producing and distributing over 500 hours of original programming annually, the company's activities include owning and operating several leading entertainment digital platforms, A 24/7 OTT Network and licensing the Young Hollywood trademark internationally for a range of consumer products and services.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

Watch Now

DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

Watch Now

Spotlight

Young Hollywood

In addition to financing, producing and distributing over 500 hours of original programming annually, the company's activities include owning and operating several leading entertainment digital platforms, A 24/7 OTT Network and licensing the Young Hollywood trademark internationally for a range of consumer products and services.

Events