Evolving Dynamics Between Pay-TV Operators and Over-The-Top Providers in Android TV Environment

As the connected home industry adjusts to market dynamics emerging as a result of new consumption patterns, new technologies, and new sources of high-quality video entertainment, the lines separating pay-TV and over-the-top (OTT) players are blurring.

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Ant Farm

Ant Farm is a leading, full-service entertainment marketing and advertising agency whose focus is to craft compelling campaigns that provide each brand with its own story and unique voice. Ant Farm strives to create emotional connections to engage its audience.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

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DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

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Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

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Spotlight

Ant Farm

Ant Farm is a leading, full-service entertainment marketing and advertising agency whose focus is to craft compelling campaigns that provide each brand with its own story and unique voice. Ant Farm strives to create emotional connections to engage its audience.

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