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Making Media and Entertainment Personal and Predictive

The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media.

Spotlight

So Drama! Entertainment

So Drama! Entertainment (previously SAFRA Radio) is a Singapore media company that brings quality content and entertainment to its audiences out of its passion for the country. In their portfolio are four established brands – 88.3Jia FM, Music and Drama Company, PIONEER and Power 98FM – into which they inject fun and creativity.

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