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Making Media and Entertainment Personal and Predictive

The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media.

Spotlight

SAG-AFTRA

With national offices in Los Angeles and New York, and local offices nationwide, SAG-AFTRA is the iconic American labor union that represents approximately 160,000 media professionals. Our members are the talented faces and voices that entertain and inform America and the world. They are actors, announcers, broadcasters, journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers and voiceover artists.

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Spotlight

SAG-AFTRA

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