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Placing Your Media Strategy in The Right Context With Programmatic

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods.

Spotlight

Time For Fun

We are the leading live entertainment company in South America and the fourth largest in the world in terms of box office revenue in 2011, according to Billboard.In addition, we believe we are the only diversified and vertically-integrated South American live entertainment company. We promote a wide range of artistic, cultural and sports content, drawing upon our relationships with agents and content providers in Brazil and around the world, as well as content developed internally, such as our Copa Caixa Stock Car, Copa Petrobras de Marcas, Copa Chevrolet Montana and Mini Challenge (BMW Mini Cooper racing series).

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We are the leading live entertainment company in South America and the fourth largest in the world in terms of box office revenue in 2011, according to Billboard.In addition, we believe we are the only diversified and vertically-integrated South American live entertainment company. We promote a wide range of artistic, cultural and sports content, drawing upon our relationships with agents and content providers in Brazil and around the world, as well as content developed internally, such as our Copa Caixa Stock Car, Copa Petrobras de Marcas, Copa Chevrolet Montana and Mini Challenge (BMW Mini Cooper racing series).

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