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The 2018 entertainment and media outlook for the UK

A snapshot of the major trends in the UK entertainment and media industry from both an advertising and consumer perspective along with our predictions for the next 5 years.

Spotlight

HBO

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO® and Cinemax®. HBO and Cinemax offer the most popular subscription video on demand (SVOD) products—HBO On Demand® and Cinemax On Demand—as well as HBO GO, HD feeds and multiplex channels. Internationally, HBO’s branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

Watch Now

DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

Watch Now

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

Watch Now

DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

Watch Now
MORE VIDEOS

Spotlight

HBO

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO® and Cinemax®. HBO and Cinemax offer the most popular subscription video on demand (SVOD) products—HBO On Demand® and Cinemax On Demand—as well as HBO GO, HD feeds and multiplex channels. Internationally, HBO’s branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

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