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The Business: Digital Marketing for Entertainment Professionals

Marketing is a key component for running a successful business, whether it be for your entertainment or parallel career. All careers follow similar paths, and this course will provide you with the knowledge, tools, and tips to successfully market your careers. Through this presentation, audience members will learn: how to you build your unique voice for social media, discover tools and resources to automate your social media, find out how to balance multiple career paths in today's digital age, consider some unique marketing strategies to for creative industries, and continue building your career with other recommended digital sources.

Spotlight

Atlantic Records

Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. With over 60 years of recorded music history, our passion for artistry in music continues today as a new generation of incredible artists including .

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

Watch Now

DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

Watch Now

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

Watch Now

DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

Watch Now
MORE VIDEOS

Spotlight

Atlantic Records

Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. With over 60 years of recorded music history, our passion for artistry in music continues today as a new generation of incredible artists including .

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