Transforming media + entertainment

The media and entertainment business is going through a transformation. With the proliferation of smartphones, tablets, and HD TVs, consumers now expect to see movies, videos, sporting events and live programming on all kind of devices, on the go, anytime, anywhere.

Spotlight

ATRESMEDIA

ATRESMEDIA is the leading communication group in Spain, the only audiovisual company with key positions in all the sectors in which it operates -television, digital and multimedia development, film, radio, internet, and even event organization- through its brands badge, Antena 3, La Sexta, Onda Cero, Europa FM, etc.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

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DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

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Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

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Spotlight

ATRESMEDIA

ATRESMEDIA is the leading communication group in Spain, the only audiovisual company with key positions in all the sectors in which it operates -television, digital and multimedia development, film, radio, internet, and even event organization- through its brands badge, Antena 3, La Sexta, Onda Cero, Europa FM, etc.

Events