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What Is Extended Reality (XR)?

May 19, 2022

Extended reality (XR) has been seeping into modern life for decades. From virtual reality (VR) arcade games in the early ’90s to the millions of augmented reality (AR) lenses available on Snap AR, the evolution of XR is gaining steam. According to the research group Statista, the global XR market size, forecast at $31 billion in 2021, is expected to swell to $300 billion by 2024.

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Aberdeen

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

OTHER VIDEOS

Google Earth VR — Bringing the whole wide world to virtual reality

video | November 16, 2016

Introducing Google Earth VR, our next step to help the world see the world. With Earth VR, you can fly over a city, stand at the edge of a mountain, and even soar into space. Google Earth VR is available now on Steam for the HTC Vive....

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Introduction to AR and VR: The Future of Immersive Technology

video | March 27, 2023

In this video, we'll introduce you to the exciting world of augmented reality (AR) and virtual reality (VR). You'll learn about the differences between these two technologies and how they are changing the way we interact with the world around us....

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CREAL's light-field technology in AR glasses

video | August 15, 2022

The light-field projector is embedded in the arms of the glasses and bounces the light-field components from a holographic combiner (placed in the glass itself) to the eye. Each light-field component enters the eye through slightly different perspectives. All perspectives brought together reconstruct the full virtual scene right in front of you. In total, we send over 6000 low colour resolution images to the eye every second which makes it technically possible to display a flying bullet....

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What is Augmented reality and how does it work?

video | June 27, 2022

With evolving technology, the data we obtain about our environment is richer than ever before. It also seems that we keep having less time and more choices. To keep up, we need something that would help us to comprehend information and make decisions faster....

Watch Now

Google Earth VR — Bringing the whole wide world to virtual reality

video | November 16, 2016

Introducing Google Earth VR, our next step to help the world see the world. With Earth VR, you can fly over a city, stand at the edge of a mountain, and even soar into space. Google Earth VR is available now on Steam for the HTC Vive....

Watch Now

Introduction to AR and VR: The Future of Immersive Technology

video | March 27, 2023

In this video, we'll introduce you to the exciting world of augmented reality (AR) and virtual reality (VR). You'll learn about the differences between these two technologies and how they are changing the way we interact with the world around us....

Watch Now

CREAL's light-field technology in AR glasses

video | August 15, 2022

The light-field projector is embedded in the arms of the glasses and bounces the light-field components from a holographic combiner (placed in the glass itself) to the eye. Each light-field component enters the eye through slightly different perspectives. All perspectives brought together reconstruct the full virtual scene right in front of you. In total, we send over 6000 low colour resolution images to the eye every second which makes it technically possible to display a flying bullet....

Watch Now

What is Augmented reality and how does it work?

video | June 27, 2022

With evolving technology, the data we obtain about our environment is richer than ever before. It also seems that we keep having less time and more choices. To keep up, we need something that would help us to comprehend information and make decisions faster....

Watch Now
MORE VIDEOS

Spotlight

Aberdeen

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

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