beIN Asia Pacific

digiday | January 30, 2020

This Sunday companies are shelling out on average $5.2 million to $5.6 million apiece to air a 30-second ad during the Super Bowl. That price, of course, only accounts for the ad buy on Fox, which will air this year’s match-up between the San Francisco 49ers and the Kansas City Chiefs. Advertising during the Super Bowl is always a massive expense, especially when compared to what else buyers could purchase if they allocated that money to something else. Below, take a look at some of the ad...

Business

Playmaker Capital Inc | May 05, 2022

Playmaker Capital Inc. (TSX-V: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has acquired The Sports Drop, a U.S. based sports media company that focuses on NFL, NBA, MLB, and collegiate sports coverageThe acquisition of The Sports Drop builds on Playmaker's already robust reach in the U.S., a key market for the company as it continues to make inroads with both English...

Media and Broadcasting

Intertrust, Sky New Zealand | June 09, 2021

Intertrust and Sky New Zealand announced that Sky New Zealand would use Intertrust’s ExpressPlay DRM cloud service to help protect Sky New Zealand’s Sky Go, an over-the-top (OTT) video service. With the selection of ExpressPlay DRM, Sky New Zealand joins many video service providers in the Asia-Pacific region using Intertrust’s content protection services. ExpressPlay DRM is a complete multi-DRM monetization service for OTT streaming operators and content distrib...

Technologies,Business

Arena Group | January 13, 2023

On January 12, 2023, The Arena Group acquired Fexy Studios, an award-winning creative agency that produces television series, streaming and digital video programming, and branded content across mobile and desktop web, OTT, broadcast television, YouTube, Twitch, Instagram, Facebook, webinars, and more. The Arena Group will utilize the strength of its core brands and continued audience growth, as well as Fexy's production and branded video capabilities, to enhance streaming, s...