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. https://aithority.com/technology/analytics/comscore-announces-ae-networks-to-join-comscore-campaign-ratings-beta-program/
blog article
COMSCORE ANNOUNCES A+E NETWORKS TO JOIN COMSCORE CAMPAIGN RATINGS BETA PROGRAM
A+E Networks Will Gain Initial Access to Comscore’s Unduplicated Video Campaign Measurement Across Linear Tv, OTT, Desktop and Mobile.Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that global content company, A+E Networks, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta program in September of this year.“As consumers are engaging with HISTORY, LIFETIME AND A&E programming across multiple platforms, it is important that we understand and measure the impact of advertising,” said Don Robert, EVP Research, at A+E Networks. “Our goal is to measure the unduplicated audience across linear TV and digital platforms so that no audience is discounted.” READ MORE