THE ANDROID TV OPERATOR TIER LAUNCHER: OPERATOR-DRIVEN USER EXPERIENCE

January 31, 2018

The disparity between the set-top-box (STB) user interface and that of OTT and mobile devices has always challenged the ability of Pay TV operators to truly offer a dynamic, multi-screen video experience. The standardisation of platforms, where operators can choose their own UX/UI layer, has long been in the making.Delivering on the promise is Google’s Android TV Operator Tier. Now going mainstream, the platform is changing the game for Pay TV operators, providing them with the flexibility to replace the default Google application launcher with their own custom or product-based UI and creating the opportunity to prioritise their own content over that of third parties in all aspects of the experience.

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Broadway Video

Founded in 1979 by Lorne Michaels, creator and executive producer of "Saturday Night Live,"​ Broadway Video Entertainment is New York's leading full-service entertainment company. BVE offers an unparalleled scope of services that include the production of some of the country's most popular TV programming and feature films, the marketing and distribution of a rich entertainment library and access to state-of-the-art design and post production facilities staffed by the industry's most creative visual and sound designers and technicians.

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Spotlight

Broadway Video

Founded in 1979 by Lorne Michaels, creator and executive producer of "Saturday Night Live,"​ Broadway Video Entertainment is New York's leading full-service entertainment company. BVE offers an unparalleled scope of services that include the production of some of the country's most popular TV programming and feature films, the marketing and distribution of a rich entertainment library and access to state-of-the-art design and post production facilities staffed by the industry's most creative visual and sound designers and technicians.

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