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. Resources/Whitepapers/301c64fa-d1c2-450f-8e9a-46a7348e4592_[eBook] Role of Customer care in OTT.compressed.pdf
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THE ROLE OF CUSTOMER CARE IN OTT
With direct-to-consumer (D2C) streaming services, broadcasters have to closely track and improve all stages of the viewer journey. One of the most underappreciated yet most important links in this chain is customer care since this directly affects viewer satisfaction.Keeping subscribers happy is key to the long-term success of OTT initiatives. After all, acquiring a new subscriber is five to 25 times more expensive than retaining an existing one ! DOWNLOAD