PARTNERING FOR SUCCESS IN PREMIUM VIDEO

September 25, 2019

Advertisers want to use television as a full-funnel solution that marries the best of traditional television with increased data-driven capabilities for targeting and measurement said David Kline, Executive Vice President, Charter Communications, in a quote issued during Cannes Lions 2019 as part of Comcast Advertising’s On Addressability kick off. This articulates the value proposition of premium video as its full-range of capabilities become available to advertisers.

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Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired.

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2022 media & entertainment industry outlook

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In 2021, the media & entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media & entertainment at home, while often avoiding larger in-person events.1 Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.

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The Metaverse Technology Framework

whitePaper | June 17, 2022

The metaverse promises to transform industries ranging from tourism to fashion. But the metaverse is not developing by magic. An immersive metaverse needs several building blocks to realize its potential, including artificial intelligence, extended reality, blockchain, edge computing, and more. Major product developments from companies such as Apple, Google, and Meta have cast a spotlight on these technologies

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WAYS G SUITE FOR MEDIA AND ENTERTAINMENT IS TRANSFORMING OPERATIONS

whitePaper | March 26, 2020

Media and entertainment companies are developing and integrating new technologies, as well as creating content that is seen by millions and generates billions in global revenue. But behind the systems that enable digital animators to bring dinosaurs to life (at least on screen) or empower users to share their dreams with the world, are companies that need innovative tools to help them boost productivity, ROI, and collaboration.

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A comprehensive analysis and survey of the theatrical and home/mobile entertainment market environment

whitePaper | March 17, 2020

The main contributing factors of Mobile Entertainment market are increasing Sales Strategies, Revenue Generation, Valuable Growth Anticipation, and Cost Structure Study. Increasing prevalences of Mobile Entertainment market report, which highlights the major industry growth drivers, challenges, opportunities and restraints for the leading key players. It also serves the analysis of the global market share, segmentation, revenue growth estimation and geographic regions of the market.

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VIDEO FOR PASSENGER ENTERTAINMENT IN THE CONNECTED CAR

whitePaper | July 22, 2022

FM radio and MP3 audio are the most popular forms of in-car entertainment today. However, as we enter a new decade, basic radio and bring-your-own-device (BYOD) experiences are unlikely to satisfy drivers and passengers for much longer. In the next few years, one of the most significant opportunities foreseen in the automotive industry will be the digitally connected car, including internet enabled e-cockpit platforms and rear-seat entertainment displays for passengers

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5G cloud gaming

whitePaper | August 24, 2022

North American communications service providers have invested substantially in 5G networks to enable multiple use cases, leveraging capabilities like network slicing and edge computing. As service providers seek to monetize 5G in the short term, cloud gaming, the technology that allows subscribers to play games anywhere and from any device, presents a new and exciting opportunity to drive revenue growth.

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Spotlight

Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired.

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