6 key tips to consider when creating a video marketing strategy

Infographic | December 17, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

Infographic | February 12, 2020

They’re not hyper and casual, just hyper-casual. These games are all the rage these days. Whether you have 5 minutes or 5 hours to play, hyper-casual games are the perfect way to fill the gaps in your day with some good ol’ gamin’. How did this genre become so popular? Are hyper-casual games overnight successes or have they been slowly gaining momentum towards a singularity of gaming?

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

Infographic | December 19, 2019

Viveport Infinity is new to the virtual reality world but has clearly established their place in the VR gaming community this year. Launching and releasing to the public in April, Viveport Infinity was the first VR game subscription service. Vive has generously included all major PC VR headsets to have compatibility also, something that isn’t usually done. Infinity is also available to Oculus Quest users through the Oculus Link Beta program.

Infographic | April 7, 2020

Game On: Turn Your Love of Gaming into a Career whether you are a serious gamer or you’ve always toyed with coding, your passion for gaming may lead to an exciting career. To identify¬ keys to successful gaming careers, we tapped into three.