Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data

August 20, 2015

For decades, the media and entertainment (M&E) industry enjoyed a fairytale existence. But in recent years, tectonic shifts have disrupted long-established models of business and emerging technologies have empowered customers with more choices than ever before, leaving companies struggling to attract new customers and keep the existing ones happy.To survive and ultimately thrive, companies must evolve, and digital innovation is a must. But the call for change has created an identity crisis for the industry: Does a company’s mission lie with creating content? Distributing content? Both? How do companies most effectively promote their products in the marketplace?

Spotlight

Disney ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interest in A+E Networks round out the Group’s portfolio of media businesses.

OTHER WHITEPAPERS
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2020 PRINT & DIGITAL MEDIA KIT

whitePaper | November 27, 2019

Indianapolis Monthly is the city’s most authoritative and respected general-interest magazine, providing more than 200,000 loyal monthly readers with compelling stories and smart, lively service pieces. The award-winning magazine not only reflects the interests of Indianapolis, but also sparks conversation with its coverage of politics, sports, crime, lifestyle, entertainment, restaurants, culture, business, and the big personalities that make the Circle City go ’round.

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A whole new world? Exploring the metaverse and what it could mean for you

whitePaper | April 6, 2022

Remember when the first smartphones were launched without a keyboard? Many people wondered whether they would ever take off. But in just a few years, smartphones changed the experience of the internet for billions1 of people and enabled new business models that transformed transportation, hospitality, food delivery, personal entertainment, social interaction, and more.

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INSIGHTS 2019 Traditional TV, online video & streaming - Disney+ special

whitePaper | December 11, 2019

Despite Disney+ just now going live in the US and the release still months in the future in Europe, the new streaming service is already looking to become a challenger for the top spots in a crowded field. In the US, more than half have already heard about Disney+ and 43% intend to subscribe. Not surprisingly, especially families with children are expected to sign up to Disney+.

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Decentralized Autonomous Organizations: Beyond the Hype

whitePaper | June 7, 2022

In recent years, decentralized autonomous organizations (DAOs), entities that use blockchains, digital assets and related technologies to direct resources, coordinate activities and make decisions, have experienced explosive growth. According to the analytics service DeepDAO, in 2021 the total value of DAO treasuries surged fortyfold, from $400 million to $16 billion, and the number of DAO participants increased by 130 times from 13,000 to 1.6 million.1 As DAO innovation has largely been led by the private sector and DAOs are being developed for an increasingly wide variety of purposes, it is critical that policy-makers, regulators and senior executives develop a nuanced understanding of these entities

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ARC Whitepaper

whitePaper | January 1, 2023

The development of Web3 has traditionally been a slow and tedious process. It’s plagued by communication problems between technical and non-technical team members. Moreover, web3 (not unlike web2) is littered with malicious and bad actors exploiting seemingly unavoidable security flaws and oversights. ARC’s development ecosystem offers solutions for speed, cost, scalability, and security. ARC achieves this through our suite of tools that make product development and deployment easier and more secure, each in its own unique way. Our development ecosystem not only streamlines the way web3 applications get developed but also has far-reaching implications on the way data gets managed across the web.

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metavr

whitePaper | January 11, 2023

This is the Metaverse. There is no doubt that Web3 is here to stay given the widespread adoption of the Metaverse sparked by the involvement of the largest technology players in the world, including Microsoft and Google, as well as business and societal titans such as Nike, Disney and so on.

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Spotlight

Disney ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interest in A+E Networks round out the Group’s portfolio of media businesses.

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