4K Video: Everything Corporations Need to Know

July 12, 2018

In the wake of 3D’s disappointing demise, 4K resolution has become the hottest buzzword amongst tech aficionado. The promise of 4K is attractive - more pixels to work with, higher quality VFX, future proofing and a marketer’s favorite, more options for storytelling.As with all disruptive innovation, early adopters face a number of challenges. The 4K system design currently presents many obstacles, including capture, distribution, storage and infrastructure. But how will these pain points change how we work and do business, and is there a way to overcome them? And whilst 4K is a hot topic, how do you navigate true value beyond industry hype?

Spotlight

WAFF

WAFF 48 News, the NBC affiliate in Huntsville, Alabama, is the #1 station in North Alabama. WAFF 48 News broadcast the market's first high-definition newscast in October, 2010. WAFF 48 News is owned by Raycom Media. Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 48 television stations in 36 markets and 18 states. Raycom stations cover 12.6% of U.S. television households and employ nearly 3,500 individuals in full and part-time positions.

OTHER WHITEPAPERS
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New realities: How vr will transform the world of work

whitePaper | February 14, 2020

After two decades of talk, hype around potential enterprise applications of VR is finally converting into investment. Researcher IDC says global spending on VR and augmented reality (AR), is expected to hit $160 billion in 2023, up significantly from the $16.8 billion forecast for 2019. The researcher predicts the five-year compound annual growth rate (CAGR) for AR/VR spending will be 78.3%, and that a significant portion of this growth in spending will come from the commercial and public sectors.

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sensorium whitepaper

whitePaper | March 19, 2021

Virtual reality is a product of technology and content synergy that is set to bring the identity of perception of the virtual and real worlds, known as Singularity Effect, for the Entertainment Industry customers. The industry, betting on the technological component of VR, could not provide users with the necessary format and quality of VR content in a timely manner.

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The Adobe EchoSign advantage for media and entertainment

whitePaper | June 2, 2021

The media and entertainment industry operates in a challenging environment of rapid change. These companies are struggling to stay one step ahead of—or even keep pace with—the consumer demand for engaging, always-on content. Content producers, advertisers, broadcasters, and distributors alike face the growing requirement to focus on opportunities and growth, while defining and adapting profitable business models.

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Uncompressed Media Over IP On Amazon Web Services (AWS)

whitePaper | October 6, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution. It also provides details around Networked Media Open Specifications (NMOS) registration and discovery on an IP network.

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3GPP achievements on VR & ongoing developments on XR over 5G

whitePaper | November 13, 2019

Definition of client architecture and API for VR streaming services. Set of operating points covering the large range of device capabilities from Carboards to high-end tethered HMDs. Definition of Media profiles: mapping of operating points to DASH delivery. System metadata is added to support rendering of 360 experiences on 2D screens, including the aspects of rendering without pose information.

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Reimagining Cloud Operations for Media-Enterprises

whitePaper | February 28, 2020

Media enterprises like publishers, broadcasters and new media companies are serving content to millions of viewers on different devices and platforms across geographies. In order to cater to growing viewer demands both at global and regional levels, many companies are moving to cloud-based technologies to take advantages of its scalability, flexibility and security services. As per IABM*, more than 39% of media companies have already adopted cloud based solutions and another 30% are very likely to follow suit.

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Spotlight

WAFF

WAFF 48 News, the NBC affiliate in Huntsville, Alabama, is the #1 station in North Alabama. WAFF 48 News broadcast the market's first high-definition newscast in October, 2010. WAFF 48 News is owned by Raycom Media. Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 48 television stations in 36 markets and 18 states. Raycom stations cover 12.6% of U.S. television households and employ nearly 3,500 individuals in full and part-time positions.

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