A Responsible Brand Starts from Within

whitePaper | August 15, 2022

In a world of ever-advancing technology, few innovations today are considered true global disruptors. Enter: the Metaverse. On the cusp of dramatically altering digital communications and experiences as we know them, the Metaverse is poised to evolve our digitally driven modern lives from video, photo, and text-based interactions to highly immersive and connected virtual experiences. Should consumers be excited about this? Nervous? Cautiously optimistic? At this stage, the very early days of the Metaverse give us little to rely on in terms of conceptualizing its impact on our day-to-day lives in the distant future. And yet, conversation and anticipation surrounding the Metaverse continues to dominate everything from news headlines to shareholder calls.

whitePaper | January 17, 2023

Web 3.0 and blockchain has shifted power dynamics, from concentrated, centralized power, to diffused, decentralized power. Fundamentally, consumers can now become direct owners, and have direct influence in the products and services they give their time to. This is the power of web3 and of blockchain. We have seen web3 and blockchain changing industries, but now, we are changing the video streaming industry. We are driving the content revolution by enabling viewers to earn every time they watch video content. Every time a viewer watches content on our platform, they earn our native cryptocurrency token -MContent. Our token has immense potential to grow as it is tied to a real-world asset, content.

whitePaper | June 7, 2022

In recent years, decentralized autonomous organizations (DAOs), entities that use blockchains, digital assets and related technologies to direct resources, coordinate activities and make decisions, have experienced explosive growth. According to the analytics service DeepDAO, in 2021 the total value of DAO treasuries surged fortyfold, from $400 million to $16 billion, and the number of DAO participants increased by 130 times from 13,000 to 1.6 million.1 As DAO innovation has largely been led by the private sector and DAOs are being developed for an increasingly wide variety of purposes, it is critical that policy-makers, regulators and senior executives develop a nuanced understanding of these entities

whitePaper | October 15, 2022

Data volumes generated by cloud services, video/video analytics, 5G-connected workloads, and mega digital platforms have created an almost unlimited opportunity in which data that is properly stored and analyzed may be the basis for valuable business insight and digital business transformation possibilities.

whitePaper | December 17, 2019

PlayFuel brings the power of blockchain technology to the gaming world. We are doing this by creating a platform that allows developers to earn funding by integrating PlayFuel into their games and allowing players to mine PLF — crypto-tokens just by playing. Players can use these tokens to buy games, redeem exclusive goodies or even exchange the tokens into real money. Developers can gain funding through gamers who purchase PLF and invest in the development of their games. Investors get access to beta testing, exclusive in-game items, and will be one of the first users to be given access to the actual game.

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.