AUGMENTED & VIRTUAL REALITY GLOSSARY

July 24, 2018

An experience that utilizes a camera to change or enhance something in the user’s real world. This augmented reality experience can be app based or web-based, though app based is more common today. Note: Although the term uses the word “reality”, the experience does not need to look realistic. Ads within AR can be presented in two ways: through the use of markers (such as a QR code) or by placing a brand object in the immediate real world environment using the device camera.

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Hearst Television

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OTHER WHITEPAPERS
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Delivering the Entertainment Platform of the Future for Liberty Global

whitePaper | November 15, 2019

Liberty Global turned to longstanding partner EPAM for its integrated consulting, design and engineering capabilities to build this next-generation entertainment platform – known as Horizon 4. A set-top box (STB) with 4K Ultra HD picture quality and a voice-controlled remote, combined with the innovative Liberty Global ‘GO’ mobile app, was rolled out across seven European markets. Liberty Global’s customers gave the new viewing platform the highest NPS scores and praised the new features like the personalized viewing recommendations, cross-platform continuation of programs and the simplicity of the new interface.

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A Responsible Brand Starts from Within

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

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Viasat Unlimited Streaming: In-flight entertainment system for business aviation aircraft

whitePaper | January 14, 2020

After a day full of meetings and closing deals, you want to catch up on your favorite sports, the news of the day, or a TV series while you fly home. And the last thing you want to worry about is data allowances or overages. What if there were a way to stream your favorite shows, movies, or news over the internet without impacting your data plan? That’s where Viasat Unlimited Streaming comes in.

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CADUCEUS WHITE PAPER The world’s first decentralized edge rendering metaverse protocol

whitePaper | August 29, 2022

Since blockchain came into existence, several distributed ledger technologies have been developed for various purposes. Starting with the basic architecture, several modified versions such as Ethereum Virtual Machine (EVM), distributed hash table (DHT), Time To Live (TTL), decentralised applications (dApps) etc have entered the blockchain ecosystem. However, as with every new technology, blockchain comes with unique challenges and technical issues

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Decentralized Autonomous Organizations: Beyond the Hype

whitePaper | June 7, 2022

In recent years, decentralized autonomous organizations (DAOs), entities that use blockchains, digital assets and related technologies to direct resources, coordinate activities and make decisions, have experienced explosive growth. According to the analytics service DeepDAO, in 2021 the total value of DAO treasuries surged fortyfold, from $400 million to $16 billion, and the number of DAO participants increased by 130 times from 13,000 to 1.6 million.1 As DAO innovation has largely been led by the private sector and DAOs are being developed for an increasingly wide variety of purposes, it is critical that policy-makers, regulators and senior executives develop a nuanced understanding of these entities

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VIRTUAL REALITYFOR ARTS & CULTURE

whitePaper | May 27, 2021

These are exceptional times. Measures to control the coronavirus crisis are causing a major seachange in how we go about our social and business lives. This white paper looks at the challenges posed to cultural continuity by the closure of arts and events venues caused by the need for social distancing and the containment of COVID-19. Exceptional times require exceptional measures. This white paper will go on to propose the use of Virtual Reality (VR) technology as a means of transforming the way we interact with art and culture whilst conforming to the proscriptions we need to live and work within.

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Spotlight

Hearst Television

We’re ambitious. We’re smart. We want to be the best, to put our mark on every story we tell and every project we take on. We have an uncompromising sense of integrity and an insatiable hunger for quality. And we’re looking for people like us. When you work with at Hearst Television, you’ll have the opportunity to create your own Hearst career story. The opportunity to be developed, empowered, and rewarded.

Events