Augmented and Virtual Reality: the First Wave of 5G Killer Apps

December 6, 2017

This white paper will focus on augmented reality (AR) and virtual reality (VR), among the most attractive use cases for 5G. These technologies are promising to transform the way content is consumed and communicated, and will no doubt help a wide variety of industries increase productivity and change the way they do business. Workflow assistance and “see-what-Isee” remote interaction and guidance have seen strong uptake already among existing AR rollouts. ABI Research estimates the total AR market will reach US$114 billion by 2021, and the total VR market will reach US$65 billion within the same timeframe

Spotlight

Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

OTHER WHITEPAPERS
news image

Streaming’s complex consumer Understanding streaming DNAthrough cross-platform insights

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1 scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

Read More
news image

Reimagining Cloud Operations for Media-Enterprises

whitePaper | February 28, 2020

Media enterprises like publishers, broadcasters and new media companies are serving content to millions of viewers on different devices and platforms across geographies. In order to cater to growing viewer demands both at global and regional levels, many companies are moving to cloud-based technologies to take advantages of its scalability, flexibility and security services. As per IABM*, more than 39% of media companies have already adopted cloud based solutions and another 30% are very likely to follow suit.

Read More
news image

The Metaverse Technology Framework

whitePaper | June 17, 2022

The metaverse promises to transform industries ranging from tourism to fashion. But the metaverse is not developing by magic. An immersive metaverse needs several building blocks to realize its potential, including artificial intelligence, extended reality, blockchain, edge computing, and more. Major product developments from companies such as Apple, Google, and Meta have cast a spotlight on these technologies

Read More
news image

Immersive Technologies Augmenting customer experiences by retailers

whitePaper | March 31, 2022

The pandemic has reshaped entire retail landscape with immense changes. For instance, it forced many retailers to explore alternate paths when stores were closed, limiting the number of visitors to the stores. While change is inevitable, the pandemic has ensured that all of us are better-prepared for any eventuality. This brings to fore an adage, ‘New challenges bring new opportunities.’ Specifically, retailers have propelled themselves well into the future by tapping into opportunities such as adopting immersive technologies

Read More
news image

The Umetaworld White Paper

whitePaper | July 11, 2022

The mission of UMetaWorld is to create a new way to experience the world and interact with people, whereas also the landscape is unique because it is a virtual replica of the reality, the only limit is your fantasy. UMetaWorld is building up a new universe. The way it should be. Fair, with equal opportunities, where everyone can travel without any restrictions, shopping, get an education, earn money, have fun with friends and create meeting rooms. Moreover, users can customize theirs private rooms (spaces designed by them) or make a business meeting as in the real life.

Read More
news image

Azure Resiliency – Business Continuity andDisaster Recovery

whitePaper | January 12, 2022

Azure is a rapidly growing cloud computing platform that provides an ever-expanding suite of cloud services. These include analytics, computing, database, mobile, networking, storage, and web services. It integrates tools, templates, and managed services that work together to make it easier to build and manage enterprise, mobile, web, and Internet of Things (IoT) apps faster, using the tools, applications, and frameworks you choose. The cloud enables these exciting technologies.

Read More

Spotlight

Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Events