Augmented & virtual reality trends

whitePaper | August 9, 2022

On the surface, the concept of reality is easy to understand. The world around us is all we see, all we feel in a given space. Reality is simply what exists. However, with the proliferation of the Internet of Things (IoT), smart devices, and 5G, the premise of reality has changed from constant, predictable surroundings to a continuouslyevolving real and virtual experience. Of course, we see and feel the physical reality, which is only part of the story. Physical reality is balanced by immersive/extended reality (XR), adding and creating new experiences.

whitePaper | January 18, 2023

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

whitePaper | January 1, 2023

The development of Web3 has traditionally been a slow and tedious process. It’s plagued by communication problems between technical and non-technical team members. Moreover, web3 (not unlike web2) is littered with malicious and bad actors exploiting seemingly unavoidable security flaws and oversights. ARC’s development ecosystem offers solutions for speed, cost, scalability, and security. ARC achieves this through our suite of tools that make product development and deployment easier and more secure, each in its own unique way. Our development ecosystem not only streamlines the way web3 applications get developed but also has far-reaching implications on the way data gets managed across the web.

whitePaper | November 6, 2019

The average adult spends 6+ hours a day engaging with digital media, over half of which is via smartphone « Given massive consumption of media and increasingly crowded media landscape, content providers must figure out ways to differentiate their offering « Brand identity is more important than ever as companies compete for eyeballs and wallet share. 86% of consumers say authenticity is important when deciding what brands they like and support.

whitePaper | August 25, 2022

In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market FAST channels belong to represents the fastest-growing video segment over five years (2020–2024). But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.