AUGMENTED REALITY FOR MARKETING

June 12, 2019

Usage of Augmented Reality (AR) has been steadily rising as an entertainment, gaming and advertising platform over the last several years. The introduction of wearable AR lenses in 2014, followed by the massive success of Pokémon Go in 2016, rocketed AR into the mainstream, opening the door for broader adoption across other areas particularly marketing. With 1 billion expected users by 2020, and an expected $2.6 billion in ad spend by 2022, consumers are clearly showing an appetite for the unique type of experiences AR offers, creating new opportunities for brands to tell their stories in a fresh, engaging, and creative growing format.

Spotlight

LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

OTHER WHITEPAPERS
news image

Impact of 5G on the Gaming Industry

whitePaper | September 10, 2022

The gaming industry has been following a fixed cycle of development for a long period that involves them being able to witness upgrades at certain intervals. It results in different gaming factions such as console gamers to wait a lot for developed standards. The major upgrades in the gaming industry rely on how often console and PC hardware companies release better components. But with the arrival of 5G, this cycle is about to break. The potential of 5G in the gaming industry is huge and it could yield great opportunities for gamers. Let us take a look at how 5G will affect the gaming industry.

Read More
news image

Metaverse / Ecosystem Build a Cloud Computing Platform P.1

whitePaper | December 8, 2022

"As we know, Blockchain is a distributed ledger that records economic transactions such that they cannot be manipulated. The technology came into prominence as a result of the interest in bitcoin and cryptocurrency in general but has since found relevance in recording not just cryptocurrency transactions but for anything of value. Knowing the capabilities of this emerging technology, developers and tech enthusiasts have gone to work fashioning out use case after use case for blockchain. Today many developers are focused on developing applications "codes" for the crypto world "BlockChain" without realizing many factors that the future will bring".

Read More
news image

New realities: How vr will transform the world of work

whitePaper | February 14, 2020

After two decades of talk, hype around potential enterprise applications of VR is finally converting into investment. Researcher IDC says global spending on VR and augmented reality (AR), is expected to hit $160 billion in 2023, up significantly from the $16.8 billion forecast for 2019. The researcher predicts the five-year compound annual growth rate (CAGR) for AR/VR spending will be 78.3%, and that a significant portion of this growth in spending will come from the commercial and public sectors.

Read More
news image

VMware vSphere & VMware vSphere+Compute Virtualization

whitePaper | July 15, 2022

VMware vSphere overview Licensing overview – Licensing metric and management Packaging overview – Packaging options for editions (including VMware vCenter Server®), kits, vSphere, Bitfusion Version upgrade entitlements for existingcustomers Paid edition upgrades from vSphere 8 vSphere Platinum end of availabilit

Read More
news image

Rethinking the Evolution of the PC industry

whitePaper | January 16, 2023

The computer industry is one of continual innovation and development, pushing the boundaries of possibility with constantly evolving products. As user needs and demands constantly change and increase, the industry must ensure products meet not just current demands, but also future requirements - resulting in faster, higher performing PCs and hardware.

Read More
news image

IOA® Rolls Out the Red Carpet for Entertainment Media Cloud Ecosystem

whitePaper | April 30, 2021

Explore a new, interconnection-driven paradigm that helps media and entertainment companies improve media content creation, management and distribution workflows — all at reduced costs. See how IOA®) 'shortens the distance' by placing IT and interconnection at the edge, closer to where media content is created and distributed.

Read More

Spotlight

LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

Events