Belgian technologies for Sports & Entertainment

whitePaper | January 18, 2023

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1 scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

whitePaper | July 15, 2022

Neos is a virtual reality peer-to-peer metaverse for creators, educators and communities that reinvents and generalizes the way immersive social experiences, applications, games and other various virtual creations are built, to let them all coexist in one shared space. Users can build and distribute content right within Neos. The innovative underlying architecture - based on simple, yet powerful building blocks in an expandable future-proof way - is designed to dynamically synchronize complex worlds and behaviors

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | February 28, 2022

Enthusiasts of XR (extended reality) have long dreamed of, experimented with and adopted the technologies that immersed them in new worlds – one beyond the limitations of physics and time. We believe the industry is at an inflection point, and the time for business to act is now. In this report, we interviewed global experts and leaders from industry to get their thoughts on the Future of Extended Reality, its impact on business, and its meteoric rise with the popularisation of the metaverse concept.

whitePaper | July 1, 2022

In 2018, enterprises began to embark on their digital transformation journeys, with the ultimate objective of becoming digital-first organizations. Digital-first organizations moveto data-driven business models and thrive by delivering exceptional digital products to customers who expect digital-first experiences. IDC expects that a large number of enterprises will be achieving their digital-first goals in the 2023-to-2025 time frame.