Branded Entertainment: A New Production Financing Paradigm

In White Paper 1, we presented the current landscape for the fast-growing branded entertainment sector, largely drawing from US market experience. In White Paper 2, we examined the Canadian market and found branded entertainment at a more nascent stage.

Spotlight

Certain Affinity

Certain Affinity (CA) was founded in 2006 as a bootstrap startup with the goal of creating innovative, top-quality action games. CA brings together an exceptionally experienced, unusually talented group to form the largest independent developer in Austin, Texas. The company’s 150+ full-time employees include veterans from dozens of successful game studios, with Max Hoberman, CA’s founder and former Multiplayer and Online lead for the Halo series, serving as President.

OTHER WHITEPAPERS
news image

DHL white paper update reveals learnings from one year into COVID-19

whitePaper | May 1, 2021

It has been more than a year since the world woke up to the news of the new SARS-COV-2 virus. What followed was the largest global health crisis in 100 years. The disruptions to every aspect of society have been profound. Logistics and supply chain management have played a vital role in pandemic management right from the start to ensure the availability and distribution of key pandemic management tools: medicines and medical supplies, such as vaccines, test kits, ancillary supplies, treatments, and personal protective equipment (PPE). With over 200 million doses of all approved vaccines distributed to over 120 countries and 9,000 operated flights in which more than 350 DHL facilities were involved, DHL was part of the response strategy from the beginning.

Read More
news image

The Relationship Between Movie Theatre Attendance and Streaming Behavior

whitePaper | February 6, 2020

The survey included 2,015 respondents who saw at least one movie in theatres over the last twelve months and an additional 505 respondents who did not see any movie in theatres. Of the 2,520 total respondents, 79% of the respondents streamed at least one hour of online content per week over the last twelve months, and 69% saw at least one movie in theatres and streamed at least one hour of online content per week in the last twelve months.

Read More
news image

INSIGHTS 2019 Traditional TV, online video & streaming - Disney+ special

whitePaper | December 11, 2019

Despite Disney+ just now going live in the US and the release still months in the future in Europe, the new streaming service is already looking to become a challenger for the top spots in a crowded field. In the US, more than half have already heard about Disney+ and 43% intend to subscribe. Not surprisingly, especially families with children are expected to sign up to Disney+.

Read More
news image

Value Gap or Growth? How Digital Music Boosts Music Industry Growth

whitePaper | December 19, 2019

Today, consumers have access to a greater choice of lawful music services than ever before and can listen to music anywhere, anytime, on a broad range of devices. With these increased choices has come an explosion of sharing and creativity. From the content industry side, the Internet has also enabled new business models for creators and the emergence of new artists and music intermediaries. It has also allowed independent labels to thrive — in Adele’s producer’s own words, digital music is a “more level playing field”.

Read More
news image

MEDIA INSIGHTS REPORT

whitePaper | June 1, 2021

Live audio sits at the intersection of social media, digital audio, virtual events and conversations. This new format has seen rapid growth over the past year and could change the way individuals interact with brands and with each other. Some even predict that audio and voice technology have the potential to replace keyboards for future generations.

Read More
news image

The real launch process of media streaming platforms, explained

whitePaper | April 13, 2021

By 2021, it's estimated that 80% of total internet traffic will consist of streaming video content, but the long term development of such a fast growing industry still remains uncertain.In this whitepaper, learn what technical and logistical challenges arise during the media streaming launch process and how they’re solved.

Read More

Spotlight

Certain Affinity

Certain Affinity (CA) was founded in 2006 as a bootstrap startup with the goal of creating innovative, top-quality action games. CA brings together an exceptionally experienced, unusually talented group to form the largest independent developer in Austin, Texas. The company’s 150+ full-time employees include veterans from dozens of successful game studios, with Max Hoberman, CA’s founder and former Multiplayer and Online lead for the Halo series, serving as President.

Events