Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data

August 20, 2015

For decades, the media and entertainment (M&E) industry enjoyed a fairytale existence. But in recent years, tectonic shifts have disrupted long-established models of business and emerging technologies have empowered customers with more choices than ever before, leaving companies struggling to attract new customers and keep the existing ones happy.To survive and ultimately thrive, companies must evolve, and digital innovation is a must. But the call for change has created an identity crisis for the industry: Does a company’s mission lie with creating content? Distributing content? Both? How do companies most effectively promote their products in the marketplace?

Spotlight

Disney ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interest in A+E Networks round out the Group’s portfolio of media businesses.

OTHER WHITEPAPERS
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Benefits of cloud adoption for the media & entertainment industry

whitePaper | May 24, 2021

The creation and delivery of media using cloud infrastructure is a paradigm shift, and one of the most significant technological changes the media and entertainment (M&E) sector has seen in the last two decades.

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Protecting the Media and Entertainment Industry with the Fortinet Security Fabric

whitePaper | July 20, 2022

Media and entertainment (M&E) firms are increasingly vulnerable to cybercrime. Breaches and hacks against firms can result in compromised emails, early release of films or transcripts, and diminished employee productivity due to system downtime. Protecting content and intellectual property (IP) is at the forefront of the M&E industry. Yet, the risk does not stop there. When content is compromised as a result of a cyberattack, the companies face myriad implications.

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Uncompressed Media Over IP On Amazon Web Services (AWS)

whitePaper | October 6, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution. It also provides details around Networked Media Open Specifications (NMOS) registration and discovery on an IP network.

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Successful Onboarding with Virtual Reality

whitePaper | June 1, 2021

In order to give new colleagues the best possible start in their professional life and to enable them to work efficiently and unerringly right from the start, it often requires numerous meetings, on-the-job training courses, compliance training and safety briefings. This is not only costly and time-consuming, but also causes a lot of downtime. What if all this information were available in a single, comprehensive package that would enable new employees to learn almost independently? With Virtual Reality, exactly that is possible.

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Value Gap or Growth? How Digital Music Boosts Music Industry Growth

whitePaper | December 19, 2019

Today, consumers have access to a greater choice of lawful music services than ever before and can listen to music anywhere, anytime, on a broad range of devices. With these increased choices has come an explosion of sharing and creativity. From the content industry side, the Internet has also enabled new business models for creators and the emergence of new artists and music intermediaries. It has also allowed independent labels to thrive — in Adele’s producer’s own words, digital music is a “more level playing field”.

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New realities: How vr will transform the world of work

whitePaper | February 14, 2020

After two decades of talk, hype around potential enterprise applications of VR is finally converting into investment. Researcher IDC says global spending on VR and augmented reality (AR), is expected to hit $160 billion in 2023, up significantly from the $16.8 billion forecast for 2019. The researcher predicts the five-year compound annual growth rate (CAGR) for AR/VR spending will be 78.3%, and that a significant portion of this growth in spending will come from the commercial and public sectors.

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Spotlight

Disney ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interest in A+E Networks round out the Group’s portfolio of media businesses.

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