Capturing the big data opportunity in media and entertainment

June 19, 2019

Successful use of big data has become an essential competitive differentiator for media and entertainment companies. Publishers, gaming companies, broadcasters, cable companies, and news organizations alike are striving to maximize audience value, content engagement, and advertising opportunities. Across all industries, big data investments continued to rise in 2013, with 64% of organizations investing or planning to invest in big data technology compared to 58% in 2012.

Spotlight

STX Entertainment

STX Entertainment is a fully integrated, diversified, global media company designed from inception to unlock value from the 21st century’s changed media landscape. STX specializes in the development, production, marketing and distribution of talent-driven films, television, and digital media content, with a unique ability to maximize the impact of content across worldwide, multiplatform distribution channels, including unparalleled global capabilities and direct passage into the China market.

OTHER WHITEPAPERS
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A Responsible Brand Starts from Within

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

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Media & Entertainment Industry: Novel Strategies to Thrive in the New Normal

whitePaper | June 20, 2021

Media enterprises will have to quickly learn to run their media operationswhile accelerating digital transformation and adopting emergingtechnologies

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Decentralized Finance: (DeFi) Policy-Maker Toolkit

whitePaper | June 8, 2021

Decentralized finance (DeFi) is an emerging and rapidly evolving area in the blockchain environment. Although examples of DeFi have existed for several years, a sudden upsurge of activity in 2020 has simulated interest from the private and public sectors. This toolkit highlights DeFi’s distinguishing characteristics and opportunities, while also calling attention to the new and existing risks. As well as providing an overview of the DeFi space generally, it maps out the potential legal and regulatory responses.

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The Media, Entertainment and Culture Industry’s Response and Role in a Society in Crisis

whitePaper | June 3, 2021

COVID-19 continues to unfold with a profound shock across the media industry. At extraordinary speed, it has disrupted supply and demand, workforce and business operations, monetization, the industry ecosystem, and the emotional and physical health of the industry's community. The first priorities have been to adapt to ensure business continuity and support society, workers, and customers.

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The Adobe EchoSign advantage for media and entertainment

whitePaper | June 2, 2021

The media and entertainment industry operates in a challenging environment of rapid change. These companies are struggling to stay one step ahead of—or even keep pace with—the consumer demand for engaging, always-on content. Content producers, advertisers, broadcasters, and distributors alike face the growing requirement to focus on opportunities and growth, while defining and adapting profitable business models.

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MEDIA INSIGHTS REPORT

whitePaper | June 1, 2021

Live audio sits at the intersection of social media, digital audio, virtual events and conversations. This new format has seen rapid growth over the past year and could change the way individuals interact with brands and with each other. Some even predict that audio and voice technology have the potential to replace keyboards for future generations.

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Spotlight

STX Entertainment

STX Entertainment is a fully integrated, diversified, global media company designed from inception to unlock value from the 21st century’s changed media landscape. STX specializes in the development, production, marketing and distribution of talent-driven films, television, and digital media content, with a unique ability to maximize the impact of content across worldwide, multiplatform distribution channels, including unparalleled global capabilities and direct passage into the China market.

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