Cognizant Digital Media Services: One partner for all your content needs

whitePaper | June 2, 2021

The media and entertainment industry operates in a challenging environment of rapid change. These companies are struggling to stay one step ahead of—or even keep pace with—the consumer demand for engaging, always-on content. Content producers, advertisers, broadcasters, and distributors alike face the growing requirement to focus on opportunities and growth, while defining and adapting profitable business models.

whitePaper | February 14, 2020

After two decades of talk, hype around potential enterprise applications of VR is finally converting into investment. Researcher IDC says global spending on VR and augmented reality (AR), is expected to hit $160 billion in 2023, up significantly from the $16.8 billion forecast for 2019. The researcher predicts the five-year compound annual growth rate (CAGR) for AR/VR spending will be 78.3%, and that a significant portion of this growth in spending will come from the commercial and public sectors.

whitePaper | July 1, 2022

In 2018, enterprises began to embark on their digital transformation journeys, with the ultimate objective of becoming digital-first organizations. Digital-first organizations moveto data-driven business models and thrive by delivering exceptional digital products to customers who expect digital-first experiences. IDC expects that a large number of enterprises will be achieving their digital-first goals in the 2023-to-2025 time frame.

whitePaper | August 25, 2022

In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market FAST channels belong to represents the fastest-growing video segment over five years (2020–2024). But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.

whitePaper | January 12, 2022

Azure is a rapidly growing cloud computing platform that provides an ever-expanding suite of cloud services. These include analytics, computing, database, mobile, networking, storage, and web services. It integrates tools, templates, and managed services that work together to make it easier to build and manage enterprise, mobile, web, and Internet of Things (IoT) apps faster, using the tools, applications, and frameworks you choose. The cloud enables these exciting technologies.

whitePaper | March 8, 2022

Stories help us learn, dream and build common understanding within and across cultures. Media and entertainment companies are our modern storytellers, creating and distributing shared experiences that can bring us together. We, the audience, judge progress – whether we see ourselves portrayed and how, and whether companies are creating communities and leading conversations. To help media and entertainment leaders to understand where the gaps in representation exist today and what the stakes are, the World Economic Forum is proud to share a firstof-its-kind cross-media sector index that measures audience perceptions of representation.