Cross-channel marketing in media and entertainment

The world’s appetite for media and entertainment is seemingly insatiable. New channels and devices are enabling users to consume music, books, film, news, TV, games and more in ways that were barely imaginable a few decades ago. With the web, the sheer volume of media choices has multiplied exponentially from the print and analog media of the past.

Spotlight

Love Nature International

Love Nature, a joint venture between Blue Ant Media and Smithsonian Networks, brings audiences closer to the beauty and wonder of nature, sharing awe-inspiring stories and shining a light on the fight for survival in a changing world. Producing 200 hours of 4K nature and wildlife content annually, Love Nature offers the largest library of 4K wildlife and nature content in the world and is available internationally via linear television, SVOD services and as a turnkey factual 4K channel. LoveNature.com

OTHER WHITEPAPERS
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ATSC 3.0 white paper

whitePaper | February 12, 2022

How the latest standard enables TV broadcasters to mass distribute Internet Protocol (IP) data, creating new business opportunities and delivering critical public service improvements.

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Accelerate Video Analytics Performance

whitePaper | May 12, 2022

ST Engineering is a global technology, defense, and engineering group with a diverse portfolio of businesses across the aerospace, smart city, defense, and public security segments. Its smart city technologies help cities prepare for a more connected, resilient, and sustainable urban future by addressing connectivity, mobility, security, infrastructure, and environmental needs.

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WAYS G SUITE FOR MEDIA AND ENTERTAINMENT IS TRANSFORMING OPERATIONS

whitePaper | March 26, 2020

Media and entertainment companies are developing and integrating new technologies, as well as creating content that is seen by millions and generates billions in global revenue. But behind the systems that enable digital animators to bring dinosaurs to life (at least on screen) or empower users to share their dreams with the world, are companies that need innovative tools to help them boost productivity, ROI, and collaboration.

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FAST channels usher in a new era of operational creativity

whitePaper | August 25, 2022

In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market FAST channels belong to represents the fastest-growing video segment over five years (2020–2024). But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.

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Immersive Technology Penetrates Reality

whitePaper | August 9, 2022

On the surface, the concept of reality is easy to understand. The world around us is all we see, all we feel in a given space. Reality is simply what exists. However, with the proliferation of the Internet of Things (IoT), smart devices, and 5G, the premise of reality has changed from constant, predictable surroundings to a continuouslyevolving real and virtual experience. Of course, we see and feel the physical reality, which is only part of the story. Physical reality is balanced by immersive/extended reality (XR), adding and creating new experiences.

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PLAYA3ULL Games Whitepaper

whitePaper | June 2, 2022

PLAYA3ULL GAMES is gaming designed backwards. We ask you what YOU want and build the game for you. You get to be involved in the important decisions and even have directional say through the DAO

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Spotlight

Love Nature International

Love Nature, a joint venture between Blue Ant Media and Smithsonian Networks, brings audiences closer to the beauty and wonder of nature, sharing awe-inspiring stories and shining a light on the fight for survival in a changing world. Producing 200 hours of 4K nature and wildlife content annually, Love Nature offers the largest library of 4K wildlife and nature content in the world and is available internationally via linear television, SVOD services and as a turnkey factual 4K channel. LoveNature.com

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