Data-driven content strategy rules for media companies

October 3, 2019

Entertainment companies seldom had a huge need for data. For decades, the equation was a simple one: the quality of content plus how many people watched. Content was crowned king. But the internet opened up enormous floodgates for consumer choice, and the ensuing wave of information gathered from streaming and digital technologies crowned data the new sovereign. The warning bell has been sounded by companies such as Netflix and Amazon: obsolescence is possible if media companies can’t reinvent themselves. The threat is real as more people in the US now pay for a streaming video service than subscribe to cable TV.

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Bonnier AB

Bonnier is an international media company based in Sweden. Starting in 1804 as a small book store and publishing firm, Bonnier is now a multi-channel media company with a substantial presence in the Nordic region, Germany, Eastern Europe and the U.S. among other places. Bonnier AB is wholly owned by the Bonnier family, which has been running it for seven generations.

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