Defining Over-The-Top (OTT) Digital Distribution

December 31, 2015

This document presents an overview of over-the-top (OTT) distribution and how it fits into the Internet protocol TV (IPTV) and video-on-demand (VOD) markets. It explains the principles of OTT, considers the differences between OTT and IPTV, looks at the various business models in the OTT space, and provides detailed answers to the key questions being asked about OTT.“Digital distribution” has become a general term referring to the delivery of entertainment content to the consumer through the internet as opposed to over-the-air broadcast, cable, telco, satellite, or discbased delivery. The reality is that there are a variety of types and models of “digital distribution,” and that content delivered by traditional cable, telco, and satellite operators can also be defined as “digital.”

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MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group. We are shaping the future of entertainment by connecting audiences with the content they love in as many ways as possible. Our entertainment brands span content production, TV, radio, esports and mobile gaming, and are available around the world.

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