Driving Customer Experience Using AR/VR Technologies

whitePaper | November 1, 2022

Metaverse as a concept has been around for many years. Currently, it is a big part of the gaming eco-system. The recent re-branding of Facebook to Meta, has generated considerable interest in other industries as well. Also, there is now a renewed interest in it because the availability of affordable AR/VR (augment reality / virtual reality) devices and DLT’s (Distributed ledger technologies) solvesome long standing problems of the Metaverse.This paper brings out those synergies between Metaverse and DLT’s.

whitePaper | April 14, 2022

The gaming world is evolving daily with new projects, both big and medium scale, gradually tilting towards the gaming domain. Also, the introduction of metaverse contributed to the boost, with Facebook announcing to join the moving training. According to statistics, gamers account for about 30% (i.e., over 2 billion people) of the world's population, with a yearly growth of 10-15%, with people joining the trend daily. Thanks to the increasing number of Gen-Zs. As of 2019, the gaming industry has generated $151.9 billion, with a higher chunk of the money going to the creators and developers and not the players who help generate that much revenue.

whitePaper | December 2, 2022

The Open Radio Access Network, or O-RAN, is an approach to transform the radio access network to a disaggregated, open, virtualized, and fully inter-operable mobile network. The O-RAN uses cloud technologies as its foundation to achieve the architecture goals and provide low-cost and fully automated 5G networks. AWS is an ideal cloud platform for the O-RAN network innovation, with more than 200 featured services and globally adopted infrastructure for telecom customers. This whitepaper explores the concept of the O-RAN, offers a reference architecture for the O-RAN on AWS, and presents best practices on Amazon Web Services (AWS) for key features of the O-RAN.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | May 1, 2021

Since spring 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends for 2021 and shares his entertainment industry analysis.

whitePaper | December 15, 2022

The Web 3.0 is the concept of next generation internet. It brings decentralization to content, application, and infra layers. The users will be able to create, own and carry their assets, avatars, collectibles from one platform to another for various purposes, including trading, integration of their new business, and gaming. On the other hand platforms can provide services/APIs/storage that can be used across dierent metaverse platforms to provide seamless experience e.g. avatars as a service, crypto wallet service