TECHNOLOGIES, SOLUTIONS

Exploring the barriers to the broad adoption of cloud gaming

March 2, 2022

Exploring the barriers
Cloud gaming has been a sought-after dream in the industry for quite some time. With
the global gaming population approaching 3 billion by 2021[1], it is no wonder that all
the major industry players, and even some external parties, want to try and create the
platform that unifies them all. However, this dream is not a new one to emerge, it has
been around for over two decades. While gaming has had significant changes since that
time, the dream of cloud gaming has remained the same with very little commercial
success. That being said, the direction of other media formats such as movies, TV, and
music all point to a cloud based streaming service as an inevitable future for the gaming

Spotlight

High Noon Entertainment

High Noon Entertainment is part of ITV Studios, a world leader in television production and distribution. In the UK, ITV is the leading commercial broadcaster and producer. ITV Studios has international production centers in the UK, Germany, France, the Nordics and Australia as well as America. The distribution business, ITV Studios Global Entertainment, sells programs and formats to all regions worldwide. ITV Studios Global Entertainment’s consumer products division covers home entertainment, publishing, merchandise and licensing.

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Spotlight

High Noon Entertainment

High Noon Entertainment is part of ITV Studios, a world leader in television production and distribution. In the UK, ITV is the leading commercial broadcaster and producer. ITV Studios has international production centers in the UK, Germany, France, the Nordics and Australia as well as America. The distribution business, ITV Studios Global Entertainment, sells programs and formats to all regions worldwide. ITV Studios Global Entertainment’s consumer products division covers home entertainment, publishing, merchandise and licensing.

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