From Stretched to Strengthened: Media and Entertainment industry highlights

Media and Entertainment CMOs are striving to adapt to a culture of increasingly individualized consumer content experiences. How are chief marketing officers (CMOs) helping their enterprises cope with the fundamental shifts transforming business and the world? To find out, we conducted 1,734 face-to-face interviews with CMOs in 64 countries, with 105 of those CMOs representing the Media and Entertainment industry.

Spotlight

The Sports Network

The Sports Network is the largest privately owned sports information service in North America, servicing hundreds of clients and millions of viewers world-wide. The company combines the success of its own site - www.sportsnetwork.com - with its expansion into "branding" and servicing clients for their own needs through its wire service feed.

OTHER WHITEPAPERS
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2023 media & entertainment industry outlook

whitePaper | January 11, 2023

In 2023, indications show that change in the media and entertainment business is likely to continue. Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They compete with not only each other for attention, time, and revenues, but also with social media, user-generated content, and video games. The latter have evolved more quickly, staying close to younger demographics.

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Rangers Protocol White Paper

whitePaper | July 10, 2022

Rangers Protocol is the backbone of a Web3 Engine for creating immersive Web3 applications. It provides comprehensive infrastructures for complex blockchainapplication development, efficient Ethereum-compatible smart contract deployment, ultimate NFT cross-chain interoperability, and developer-friendly IDEs. Through building strategic partnerships in relevant industries, Rangers Protocol supports blockchain entrepreneurs to succeed in the Web3 world. Rangers Protocol minimizes the development difficulty for Web3 developers and maximizes the user experience of its Web3 applications.

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SPORTS OF META

whitePaper | May 25, 2022

Sports Of Meta is an AI-based universe of sports games that is guaranteed ownership with blockchain technology infrastructure and NFT (non-fungible token). Sports Of Meta is a paradigm that reimagines the sports enviroment, paying attention to the experiences, needs, challenges faced by gamers in the world of classic esports, and shortcomings in the rapidly evolving world of nftgames. Within the Sports Of Meta ecosystem, which is designed as a distributed structure, organizations belonging to many sports will be organized and participants will be effectively involved in different roles in these organizations.

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Web3 video streaming platform

whitePaper | January 17, 2023

Web 3.0 and blockchain has shifted power dynamics, from concentrated, centralized power, to diffused, decentralized power. Fundamentally, consumers can now become direct owners, and have direct influence in the products and services they give their time to. This is the power of web3 and of blockchain. We have seen web3 and blockchain changing industries, but now, we are changing the video streaming industry. We are driving the content revolution by enabling viewers to earn every time they watch video content. Every time a viewer watches content on our platform, they earn our native cryptocurrency token -MContent. Our token has immense potential to grow as it is tied to a real-world asset, content.

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A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | September 23, 2022

No content owner can stay oblivious to the existence and impact of FAST in today’s age. The rising popularity of connected TVs is indirectly paving the way for FAST into millions of living rooms. Talking about Australia specifically, 8 in every 10 consumers have access to a connected TV and prefer to use it to consume content as opposed to other devices such as mobile phones. The penetration of streaming TV in the APAC region is quite impressive as well. Here’s a quick glance based on data from Globa lWeb Index 2020 report.

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Unlocking the Metaverse

whitePaper | August 15, 2022

In a world of ever-advancing technology, few innovations today are considered true global disruptors. Enter: the Metaverse. On the cusp of dramatically altering digital communications and experiences as we know them, the Metaverse is poised to evolve our digitally driven modern lives from video, photo, and text-based interactions to highly immersive and connected virtual experiences. Should consumers be excited about this? Nervous? Cautiously optimistic? At this stage, the very early days of the Metaverse give us little to rely on in terms of conceptualizing its impact on our day-to-day lives in the distant future. And yet, conversation and anticipation surrounding the Metaverse continues to dominate everything from news headlines to shareholder calls.

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Spotlight

The Sports Network

The Sports Network is the largest privately owned sports information service in North America, servicing hundreds of clients and millions of viewers world-wide. The company combines the success of its own site - www.sportsnetwork.com - with its expansion into "branding" and servicing clients for their own needs through its wire service feed.

Events