HDR A Guide to High Dynamic Range Operation for Live Broadcast Applications

April 12, 2018

HDR is winning over consumers today because of its ability to deliver a visibly wider range of highlights and shadows, as well as more realistic color and detail. Thanks to its contrast ratio, which is much closer to the conditions found in real life, HDR allows image reproduction that is much closer to reality. Furthermore, HDR also allows more dependable results under difficult shooting conditions — such as irregular lighting or partial shade — found at many outside broadcast productions. An additional advantage of HDR is that it is fully format-independent, and does not need any specialized viewing conditions to show its advantages

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AV Squad

Founded in 2004, AV Squad is a creative advertising agency specializing in all forms of audio/visual and print advertising including theatrical trailers, television spots, branding, live-action production, motion graphics, behind-the-scenes featurettes, one-sheet design, and promotional presentations.

OTHER WHITEPAPERS
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Driving Customer Experience Using AR/VR Technologies

whitePaper | January 10, 2020

Better customer service – AR/VR technologies are bringing in better customer support processes. AR allows businesses with the opportunity to develop their own products, improve user engagement and build a long lasting relationship with their customers. Digital content like 3D animations, video, images, audios etc.

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Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19

whitePaper | February 19, 2022

It has been almost two years since the COVID-19 pandemic first disrupted global economies, forcing businesses to examine its impact. Immersive media businesses, which use technologies such as augmented reality (AR) and virtual reality (VR) that create or imitate the physical world through digital simulation, have been no exception.

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Interoperability in the Metaverse

whitePaper | January 18, 2023

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones

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B5G Technology White Paper

whitePaper | November 1, 2022

We have tracked 5G trials and commercial deployments, enablers such as 5G spectrum deployments, and the impact of 5G on operators’ supplier decisions. We have carried out this work because 5G is the latest generation of mobile broadban technology, but also because of the high hopes around 5G in terms of addressing ever-increasing demand for data and helping operators enable (and create value from) the digital transformation of enterprises.

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METAVERSE - NEXT GENERATION USER EXPERIENCE TECHNOLOGY

whitePaper | February 25, 2022

Those who think the Metaverse is some obscure sci-fi fantasy, should think again. The metaverse is not only here, it is also all over the news. It is the theater of choice for the latest movie releases, the mega storefront for big brand sales, already big in the arena of serious gaming.

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Gaming and the Future of Experience Design

whitePaper | April 2, 2020

As digital interfaces become more immersive, game design is the paradigm we need to adopt to best serve our customers. A bold statement, yes, but the evidence is in accelerating trends on user engagement, ubiquity of technology, and maturity of experiences. Video gaming leads all other forms of entertainment For a dramatic illustration of how important game design has become, just check the high scores. The medium has outpaced all other entertainment categories in revenue and profit, pulling in $116 billion globally in 2017, compared to $105 billion for TV and streaming TV, $41 billion for movies, and $17 billion for music.

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Spotlight

AV Squad

Founded in 2004, AV Squad is a creative advertising agency specializing in all forms of audio/visual and print advertising including theatrical trailers, television spots, branding, live-action production, motion graphics, behind-the-scenes featurettes, one-sheet design, and promotional presentations.

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