Industry Top Trends 2019 Media and Entertainment

November 13, 2018

Ratings Outlook: Rating trends remain broadly stable but negatively biased due to the convergence of content and distribution, ongoing secular shifts in media consumption and advertising spending, and the aging of the credit cycle. Media companies in print and publishing, radio, and television face the greatest credit pressures. Overall, we believe diversified companies with global footprints are better positioned to face secular trends than niche companies with concentrated operations in a few regions.Forecasts: Advertising spending is highly correlated to economic growth and consumer spending. In 2019, we expect low-single-digit percent growth in global ad spending. Mobile ad spending growth will continue to remain robust with social, video, and audio advertising the fastest growing segments. Traditional media ad spending will continue to slow or decline. We expect weak TV ad spending growth in the U.S. and European markets that will not have key cyclical events in 2019 (e.g. Olympics, World Cup).

Spotlight

O2 Filmes

O2 Filmes today is considered one of the most creative and important Brazilian film production companies in the world market, and does its own projects and well as co-productions with large international studios and TV networks. Over the course of its existence, O2 has made around 9,000 commercials and has won many awards such as the Cannes Lions and Clio Awards, and has received more Professional of the Year Awards, sponsored by the Globo Network, than any other production company.

OTHER WHITEPAPERS
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2021 media and entertainment industry outlook

whitePaper | May 1, 2021

Since spring 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends for 2021 and shares his entertainment industry analysis.

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The Use of Virtual Reality to Promote Sustainable Tourism: A Case Study of Wooden Churches Historical Monuments from Romania

whitePaper | April 30, 2021

The accelerated development and expansion of cultural tourism in areas with unique tourist objectives, characterised by a high degree of risk in terms of their physical and chemical integrity, requires sustained efforts by all stakeholders to identify new methods, techniques, and procedures for their conservation, protection, and capitalisation, with respect to tourism. The aim of this study was to propose an optimal methodology for capitalising on tourism related to wooden churches, regarded as a structural item of tangible cultural heritage, with positive effects on theprotection, conservation, information, and awareness of all stakeholders in tourism development.

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A pragmatist’s guide to the metaverse

whitePaper | August 15, 2022

The metaverse. Isn’t that a place for gamers, NFT collectors and kids playing Roblox? So why do we keep hearing about serious companies— banks, retailers, healthcare organizations— setting up a presence there? Are companies making the jump just because they don't want to miss out? Would it be safer to wait and watch? The answer is that the metaverse is still emerging and is actually years, even decades, from full maturity. Even the naming conventions for this virtual world aren’t settled in yet—is it “the” metaverse, “a” metaverse, "some metaverses"?

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sensorium whitepaper

whitePaper | March 19, 2021

Virtual reality is a product of technology and content synergy that is set to bring the identity of perception of the virtual and real worlds, known as Singularity Effect, for the Entertainment Industry customers. The industry, betting on the technological component of VR, could not provide users with the necessary format and quality of VR content in a timely manner.

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With Virtual Reality to noticeably better training effects

whitePaper | May 28, 2021

In times of a shortage of skilled workers, the ongoing training of one‘s own employees has a decisively competitive advantage. However, conducting seminars on-site, sometimes lasting several weeks, is a noticeable financial burden especially for companies with several locations. Virtual Reality offers a practical solution here: the technology not only increases the feasibility of training and further education programs, but also helps to improve the memorability and internalization of the imparted knowledge - in favor of more efficient employee development and a faster ROI.

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Customer Loyalty Report

whitePaper | April 1, 2021

Customer retention is important to every business, but loyalty is hard won – especially when a single bad customer experience can be broadcast to other consumers in just a few clicks. For the first time, Brandwatch has partnered with GWI to combine both our data sources and expertise to answer some of the big questions around customer advocacy and detraction for retailers.

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Spotlight

O2 Filmes

O2 Filmes today is considered one of the most creative and important Brazilian film production companies in the world market, and does its own projects and well as co-productions with large international studios and TV networks. Over the course of its existence, O2 has made around 9,000 commercials and has won many awards such as the Cannes Lions and Clio Awards, and has received more Professional of the Year Awards, sponsored by the Globo Network, than any other production company.

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