INTERNET & DIGITAL MEDIA SECTOR REPORT

November 6, 2019

The average adult spends 6+ hours a day engaging with digital media, over half of which is via smartphone « Given massive consumption of media and increasingly crowded media landscape, content providers must figure out ways to differentiate their offering « Brand identity is more important than ever as companies compete for eyeballs and wallet share. 86% of consumers say authenticity is important when deciding what brands they like and support.

Spotlight

Promax

Our mission is to lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent & industry development, and connecting people.Promax is the global association for the entertainment marketing industry, representing thousands of people who create, market, and promote content in media. We foster community, creativity, and inspiration to drive bottom line results. The annual Promax Conference brings together the top marketing and design teams from across the industry to explore new strategies, network, and showcase the greatest creative in entertainment marketing.

OTHER WHITEPAPERS
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Web3 Social and Gaming Platform

whitePaper | November 17, 2022

Kirin seeks to bridge the social disconnect and remove the complex barriers that plague Blockchain Gaming and the crypto industry. Kirin will serve as a user-friendly gateway to the metaverse by providing the tools and resources for anyone to create their own virtual worlds. Current metaverses claim they are accessible, interoperable, and promote inclusivity, yet they work within silos disconnected from everyone else. This has led to a highly fragmented, almost segregated Web3 where a truly immersive alternate world experience still seems lightyears away

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2021 Social Media Marketing Strategy

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

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The Supremacy Metaverse Gaming Platforms

whitePaper | July 1, 2022

The biggest challenge facing Web3 (commonly referred to as the future internet domain utilizing decentralized blockchain technologies) is mass adoption by mainstream internet users. History has shown us that mass adoption helps foster momentum in improving new technologies and creating new economic opportunities – the adoption of smartphones and web apps being one example. In our view, the Metaverse is the future user experience layer of Web3, where users can experience the internet in a new and familiar space, with games and other entertainment platforms supporting the embrace of this new technology.

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Web3 video streaming platform

whitePaper | January 17, 2023

Web 3.0 and blockchain has shifted power dynamics, from concentrated, centralized power, to diffused, decentralized power. Fundamentally, consumers can now become direct owners, and have direct influence in the products and services they give their time to. This is the power of web3 and of blockchain. We have seen web3 and blockchain changing industries, but now, we are changing the video streaming industry. We are driving the content revolution by enabling viewers to earn every time they watch video content. Every time a viewer watches content on our platform, they earn our native cryptocurrency token -MContent. Our token has immense potential to grow as it is tied to a real-world asset, content.

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Green Earth Metaverse

whitePaper | January 6, 2023

Green Earth Metaverse enables the bridging of virtual in-app metaverse player activities with climate change initiatives enabling a real world impact on our world. Utilizing blockchain and gaming technology we enable the ability to farm, build, explore in-game quests and activities to correlate with real world organizations who are fighting climate change and its devastating impact on our world. Green Earth Metaverse vision is to support a self-sufficient community by creating engaging gameplay and incentives to promote and support climate initiatives. By creating such an ecosystem we can contribute to the climate change effort by making one of the most popular forms of interactive media in the world.

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Decentralized Finance: (DeFi) Policy-Maker Toolkit

whitePaper | June 8, 2021

Decentralized finance (DeFi) is an emerging and rapidly evolving area in the blockchain environment. Although examples of DeFi have existed for several years, a sudden upsurge of activity in 2020 has simulated interest from the private and public sectors. This toolkit highlights DeFi’s distinguishing characteristics and opportunities, while also calling attention to the new and existing risks. As well as providing an overview of the DeFi space generally, it maps out the potential legal and regulatory responses.

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Spotlight

Promax

Our mission is to lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent & industry development, and connecting people.Promax is the global association for the entertainment marketing industry, representing thousands of people who create, market, and promote content in media. We foster community, creativity, and inspiration to drive bottom line results. The annual Promax Conference brings together the top marketing and design teams from across the industry to explore new strategies, network, and showcase the greatest creative in entertainment marketing.

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