MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET

whitePaper | February 4, 2020

From Netflix and Hulu to new services by Disney and Apple, consumers now have many choices of where to get their video fix. But what are the REAL differences between these services from a quality, content and cost standpoint? In the largest showcase of its kind, NAB Show attendees will have the opportunity to get handson with more than 40 streaming video platforms and devices, curated by Dan Rayburn. Join your industry peers in this living room environment and experience nearly every live and on-demand streaming service on the market today.

whitePaper | June 17, 2022

The metaverse promises to transform industries ranging from tourism to fashion. But the metaverse is not developing by magic. An immersive metaverse needs several building blocks to realize its potential, including artificial intelligence, extended reality, blockchain, edge computing, and more. Major product developments from companies such as Apple, Google, and Meta have cast a spotlight on these technologies

whitePaper | June 10, 2022

In 2021, the media & entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media & entertainment at home, while often avoiding larger in-person events.1 Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.

whitePaper | November 6, 2019

The average adult spends 6+ hours a day engaging with digital media, over half of which is via smartphone « Given massive consumption of media and increasingly crowded media landscape, content providers must figure out ways to differentiate their offering « Brand identity is more important than ever as companies compete for eyeballs and wallet share. 86% of consumers say authenticity is important when deciding what brands they like and support.

whitePaper | December 19, 2019

Today, consumers have access to a greater choice of lawful music services than ever before and can listen to music anywhere, anytime, on a broad range of devices. With these increased choices has come an explosion of sharing and creativity. From the content industry side, the Internet has also enabled new business models for creators and the emergence of new artists and music intermediaries. It has also allowed independent labels to thrive — in Adele’s producer’s own words, digital music is a “more level playing field”.

whitePaper | January 11, 2023

This is the Metaverse. There is no doubt that Web3 is here to stay given the widespread adoption of the Metaverse sparked by the involvement of the largest technology players in the world, including Microsoft and Google, as well as business and societal titans such as Nike, Disney and so on.