Metaverse as unique as its users

whitePaper | January 16, 2023

The computer industry is one of continual innovation and development, pushing the boundaries of possibility with constantly evolving products. As user needs and demands constantly change and increase, the industry must ensure products meet not just current demands, but also future requirements - resulting in faster, higher performing PCs and hardware.

whitePaper | February 28, 2022

Enthusiasts of XR (extended reality) have long dreamed of, experimented with and adopted the technologies that immersed them in new worlds – one beyond the limitations of physics and time. We believe the industry is at an inflection point, and the time for business to act is now. In this report, we interviewed global experts and leaders from industry to get their thoughts on the Future of Extended Reality, its impact on business, and its meteoric rise with the popularisation of the metaverse concept.

whitePaper | October 6, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution. It also provides details around Networked Media Open Specifications (NMOS) registration and discovery on an IP network.

whitePaper | January 21, 2020

Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to "fill the world with emotion, through the power of creativity and technology." Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held ahead of the exhibition's public opening, stating that "Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable." He then proceeded to introduce Sony's latest offerings and new developments from our electronics and entertainment businesses.

whitePaper | June 7, 2022

Software is rapidly becoming the foundation for most of the ways we work, live and play — a trend known as “softwarization.” Software isn’t new, of course. But what’s changed is the degree to which it determines a product’s user experience, revenue opportunities, longevity, competitiveness, market differentiation and more. Softwarization enables products to become “smart,” connected and even autonomous — capabilities that they didn’t have when software was a limited part of their DNA. For example, passenger vehicles and trucks have relied on software for decades to keep their engines running properly and efficiently. With softwarization, they now can drive themselves and upload granular information about the health and performance of every key component, helping avoid expensive breakdowns.

whitePaper | February 6, 2020

The survey included 2,015 respondents who saw at least one movie in theatres over the last twelve months and an additional 505 respondents who did not see any movie in theatres. Of the 2,520 total respondents, 79% of the respondents streamed at least one hour of online content per week over the last twelve months, and 69% saw at least one movie in theatres and streamed at least one hour of online content per week in the last twelve months.